'A lot of 2.243 trillion won' → Successful signing of an unconventional contract, Japanese fever is also full of cheers... "Finally, it's done"

*This content was translated by AI.

After Japan's J-League hit the jackpot with broadcasting rights profits, it also completed an integrated broadcasting system. Sports streaming platform DAZN has even signed a contract for broadcasting rights in the J3 League, which was excluded in the past.

Japanese media 'Soccer Digest' reported on the 17th that "J League and DAZN have agreed to sign a contract for broadcasting rights in the J3 League from 2026 to 2027 to 2033. As a result, DAZN will broadcast all J-League games from J1 to J3 live by 2033.

Earlier, DAZN signed a contract for the broadcast rights of the J1 and J2 leagues in 2023, but reserved its decision, saying it would consider the optimal method, including free broadcasting, for the J3 league. However, the agreement allows Japanese soccer fans to watch all leagues on one platform.

The Japanese soccer community is taking the news as a great boon. According to reports, fans on social networking services (SNS) are cheering, saying, "It's finally done," and "This contract will be of great help to revitalize the J-League."

J-League and DAZN have already drawn great attention due to their astronomical contract scale. Starting with signing a contract worth 210 billion yen (about 1.967 trillion won) by 2026 in 2017, the period was extended to a total of 223.9 billion yen (about 2.97 trillion won) by 2028.

In 2023, under the J-League chairman Yoshikazu Nonomura, the contract period was extended for another five years until 2033, completing the exceptional condition of a total of 239.5 billion yen (about 2.243 trillion won). This is an increase of 15.6 billion yen (about 146 billion won) from the previous 2020 contract terms.

The extension of the contract is expected to be a great boon to the Japanese lower league. According to local media such as "Scar Digest", the J3 League has been considering various measures, including sending local broadcasters, to secure broadcast channels, but it has finally concluded that it is included in DAZN's broadcast category. As a result, the J3 League has secured stable broadcasting rights profits and has a global audience.

At the time of the extension contract, J-League Chairman Yoshikazu Nonomura said, "We had a lot of discussions with DAZN to grow the J-League into a more attractive league," adding, "We will build a win-win relationship that expands our fan base by expanding opportunities to experience the J-League in various forms, such as increasing the number of free broadcasts."

"Japan is a very important market for DAZN," said Shay Segev, CEO of 'DAZN' Group. This contract further strengthens the valuable relationship with the J-League, he said. "We will contribute to the development of Japanese soccer through continuous investment by 2033.

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*This content was translated by AI.