Korea Racing Authority discusses first overseas export of Jeju-Gyeongju with Singapore

*This content was translated by AI.

The Korea Racing Authority met with Singapore's Pools Simon Leung, a product general executive of Singapore's racing export partner, at the Seoul Race Park on the 13th to discuss ways to renew the contract for Korea's horse racing exports and to export Jeju races.

This interview was designed to reaffirm the cooperative relationship between the two organizations and to explore stable expansion of the Korean horse racing export business and content diversification measures together.

The Gyeongju Live Overseas Export Project is a representative export project of the Korean Horse Association that sends domestic races abroad with English broadcasts so that local horse racing fans can watch and participate in betting in real time. Last year, it achieved the highest sales ever in 29 countries, proving the marketability of K-riding once again. Singapore is the first Korean horse racing exporter in 2013 and a key partner with the start of the business, and has been in close cooperation for 12 years.

In this consultation, the possibility of Jeju Gyeongju's overseas export was a major agenda item. If Jeju racing is exported overseas, this is the first time that it will be an opportunity to introduce the cultural characteristics of Jeju horse and Jeju horse, which are unique to Korea, to the global market. By expanding the export content from the export structure, which had been centered on Seoul, Busan, and Gyeongnam to Gyeongju, Jeju, the foundation for international awareness of the diversity and differentiation of Korean horses has been laid.

Simon Leung, SPPL's product executive, visited Jeju Horse Racing Park from the 14th to the 15th, met with the Jeju headquarters, watched the race in person, and confirmed the competitiveness of Jeju horse racing and its potential as export content.

Woo Hee-jong, president of the Korea Racing Association, said, "We expect Jeju's first overseas export discussion will serve as an opportunity to further enhance the international competitiveness of Korean racing."

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*This content was translated by AI.