Professional Baseball Players Association Signs Agreement With KTG Sports to Use AI-Based Publicity Rights

*This content was translated by AI.

The Korea Professional Baseball Players Association (Chairman Yang Hyun-jong, hereinafter referred to as the Korea Professional Baseball Players Association) will use artificial intelligence (AI) technology to protect the rights and interests of professional baseball players and expand the content market.

The Players' Association announced on the 23rd that it has signed a 'publicity right utilization contract' based on AI technology with KTRG Sports Co., Ltd. (CEO Lee Dong-cheol, hereinafter referred to as KTRG).

According to the Players' Association, the contract was promoted to systematically manage the rights of collective publicity such as portraits, names, and characters of players and expand them to new content tailored to the digital environment.

The core of this cooperation is KTRG's AI technology. Using this technology, actual players can digitally implement game scenes or images without filming themselves to produce advertisements, videos, and interactive contents.

This is groundbreaking in that it can increase the brand value of individual players without interfering with their training and game schedules. In addition, a strong system has been established to respond technically to the recent frequent use of unauthorized portraits and intellectual property infringement.

Depending on the contract, KTRG will carry out various projects such as advertising and marketing projects, attracting sponsors, and producing AI videos in the future. However, the transparency and control of management were secured by making it essential to go through the pre-approval process of the players' association when using all rights.

"AI technology has made it possible to create content in a way that was previously impossible," KTRG CEO Lee Dong-cheol said. "We will accelerate the convergence of the sports industry and technology to protect player rights and realize market innovation at the same time."

"This agreement is an important turning point in expanding publicity rights into industrial values beyond simply protecting them," said Jang Dong-cheol, secretary-general of the Korea Athletes' Association. "We will continue to create a competitive K-sports content model in the global market."

Finally, the Players' Association added, "We plan to play a leading role in creating an industrial ecosystem that puts the protection of players' rights and interests first in the future."

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*This content was translated by AI.