2026 International Sports and Leisure Industry Exhibition will be held from 26th to 29th... Participation of 300 domestic and foreign companies

*This content was translated by AI.

The "2026 Seoul International Sports and Leisure Industry Exhibition" (hereinafter SPOEX), sponsored by the Ministry of Culture, Sports and Tourism (Minister Choi Hwi-young, hereinafter referred to as the Ministry of Culture, Sports and Tourism) and the Ministry of Trade and Industry (Minister Kim Jung-kwan), and co-hosted by the Korea Sports Promotion Foundation (Chairman Ha Hyung-joo) and the Korea International Trade Association (Chairman Yoon Jin-sik), will be held at COEX in Gangnam-gu, Seoul from March 26 to 29.

SPOX, which has continued since 2001, is the largest sports industry exhibition in Korea and one of Asia's three largest sports industries, and is an international platform that can comprehensively view the latest trends in sports, technology, and industry. About 300 domestic and foreign companies are expected to participate in the exhibition, and about 46,000 visitors are expected to visit.

This year's event will be operated as a comprehensive platform that directly experiences the latest technologies and trends in the sports industry and connects them to business beyond simple exhibitions. Various items such as health and fitness equipment, sports equipment, health care technology, and water and water sports equipment will be displayed, and sports services incorporating advanced technologies such as artificial intelligence (AI)-based exercise prescription systems and digital physical strength measurement solutions will also be introduced.

In particular, at the 'Artificial Intelligence (AI) + SPO-TECH Special Hall', you can experience innovative products and services that reflect the global technology flow. The "Professional Sports Special Hall" will show the expansion and popularity of the sports industry at the same time through experience programs for each event such as soccer and baseball, and exhibitions of league-related contents, and former and current professional players in baseball, golf, and soccer events will also conduct classes for visitors.

On the main stage of the exhibition hall, various events such as body building competitions, fitness demonstrations, yoga and pilates classes, and K-pop and hip-hop dance competitions are held to provide visitors with a wealth of attractions and experience opportunities. In addition, programs linking business and job creation, such as sports industry recruitment fairs, export consultations, investment-linked consultations, and industrial symposiums, will be operated together to cover the entire industrial ecosystem. In addition, it will strengthen the foundation for cooperation between companies through exchange events between participating companies and programs to link corporate investment in the early stages of start-ups, and support domestic sports companies to enter the global market and enhance industrial competitiveness.

"This exhibition is an important opportunity to promote the technology and competitiveness of domestic sports companies to the global market and create new growth opportunities through convergence between industries," said Kim Dae-hyun, the second vice minister of the Ministry of Culture, Sports and Tourism. "The Ministry of Culture will actively support the sports industry with policies that reflect on-site demand so that it can have a sustainable growth base." Vice Minister Kim Dae-hyun will attend the opening ceremony on March 26 to encourage officials.

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*This content was translated by AI.