"I'm also a Shinsegae family." Michelin chef Son Jong-won appears in literature... On the 28th, SSG-KIA's opening game wishing for victory

*This content was translated by AI.

Popular chef Son Jong-won will appear in literature for the victory of SSG Landers.

SSG Landers said on the 28th, "Starting with the home opener of the 2026 KBO League against the KIA Tigers, we will expand all events for 'fan experience innovation' and 'on-site immersion'."

In particular, this season, it focused on strengthening core events representing the club and organically connecting non-season events and SNS communication so that fans can enjoy Landers' culture closely.

First, star chef Son Jong-won will throw the first pitch to pray for victory in the opening game on the 28th. Son Jong-won is the general chef of Shinsegae Group's Chosun Hotel & Resort (Ironic Garden & Ramang Sikre), and has recently built a public profile by appearing in major cooking competition programs such as "Black and White Chef 2" and "Please Take Care of My Refrigerator 2."

SSG invited Chef Son, who is showing the best expertise in the field as a member of Shinsegae Group, to plan this first pitch to share the team's victory and energy toward victory with fans this season.

Chef Son Jong-won, who will pitch the opening game, said, "It's an honor to pitch the opening game of the 2026 season. As a Shinsegae family, I will also cheer hard for SSG Landers to win every game with good energy and win this season." On the 29th, the second game, Incheon Metropolitan City Mayor Yoo Jeong-bok will throw the first pitch, and Incheon City Council Chairman Chung Hae-kwon will hit the ball.

SSG will then expand core events to the middle of the week to double the joy of the field. The fireworks event, which was previously held only on Saturdays, will be expanded to every Wednesday game to provide special memories to visitors during the week. In addition, the Frontier Square Field, which received good responses last year, will be regularly held at Friday and Saturday games to imprint it as Landers' unique complex cultural space that combines performances and gourmet food.

In particular, the cheering squad will be dispatched to all away games from this year for the convenience of fans visiting away games. It plans to give Landers' unwavering support without fans being alienated from any stadium in the country, and to convey the unwavering energy of fans' victory to the team.

Participatory programs that allow fans to feel the players more closely will also be newly established and strengthened. The "Duckout Photo Tour," which will debut this season, is designed to open the dugout, a space for players before the game, to fans so that they can directly feel the atmosphere of the site. In addition, it plans to provide the experience of becoming the main character of the baseball stadium, such as the "Red Parade" where supporters and fans are together on the ground and the "signing event" where they communicate directly with the players.

Even on days when there are no baseball games, off-season contents have also been prepared so that fans can use the ballpark on a daily basis. In addition to the "Yoga Class" held at SSG Landers Field in Incheon, the "Group Support Program" to cheer for away games together on a large electronic display, the "Landers Field Tour" to look at every corner of the ballpark, the "Shrug & Dog Academy" with dogs, and the "Cheering Class with Bae Soo-hyun" will be operated to use the ballpark as a space full of daily entertainment.

The club's SNS is reorganized into a two-way communication channel that listens to the voices of fans beyond information delivery. In particular, starting with the live broadcast of the practice game, which was well received during the second spring camp in Japan, the company plans to strengthen real-time communication with fans by greatly expanding live content containing vivid scenes and behind-the-scenes stories inside and outside the stadium in the 2026 season.

Meanwhile, the schedule of home game events in the 2026 season and detailed ways to participate will be announced sequentially through the club's official application and SNS channel.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.