*This content was translated by AI.
Amateur baseball approaches fans directly through SNS.
The Korea Baseball Softball Association (KBSA) announced on the 30th that it will select and operate the first university student marketer Base ON that delivers the news of the association in 2026.
It is said that "Downlight," a college student marketer who operated to promote Baseball 5 in 2024, has brought fans back to the SNS of the Korea Baseball Softball Association, which has been somewhat stagnant. In 2025, the number of followers and average views increased by 30,000 compared to previous years.
Accordingly, KBSA recruited college student marketers as part of a full-fledged public relations project this year. Base On consisting of students majoring in media/management at Kookmin University (Ahn Hye-rin, Yoon Ji-min, Lee Da-bin, Chun Soo-jung) through document and interview screening The first generation has been selected. They will vividly deliver events hosted by the Korea Baseball Softball Association and news of the national team this year.
The game and behind-the-scenes stories of the national team participating in the "3rd Baseball 5 Asia Cup" in Hong Kong and the players participating in the "2026 Shinsegae E-Mart Bae National High School Baseball Competition" in Miryang are being distributed through their hands. The cheering relay event, which took place on the 26th, the day before the Baseball 5 Asia Cup, produced a great result of encouraging fans who had not experienced Baseball 5 much.
Lee Da-bin, the team leader of the first Base On, said, "I wanted to work with the heart of my usual support for professional baseball. Visiting the Baseball 5 training ground and the high school baseball stadium, I felt a different and more energetic energy. He set his goal of "making cool content so that we can fully convey the emotion we received to our fans."
Lee Hae-young, chairman of the Korea Baseball Softball Association, also said, "I realize that the fan base that supports the players is expanding thanks to the distribution of trendy promotional content that draws sympathy from the youth baseball/softball/baseball 5 players and fans. We will support Base On to establish itself as an activity that students who like sports want to experience," he said.
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*This content was translated by AI.
