SSG Landers launches collaboration MD with popular character 'Ganadi' targeting 'MZ fan'

*This content was translated by AI.

SSG Landers is releasing a new product that will stimulate MZ generation fans' desire to purchase.

SSG and HNF will introduce a special collaboration product (MD) with the popular character "Ganadi," which is receiving explosive support from the MZ generation on the 8th.

The collaboration is based on the character "Ganadi," which is enjoying explosive popularity among fans in their teens and 30s, and is designed to provide fans with a different pleasure. Through collaboration with Ghanadi, who also naturally blends with Randy, the club's mascot, it is expected that it will be able to approach the young fan base more closely.

Ganadi is a white puppy character loved for his simple and cute drawing style. All eight KakaoTalk emoticons released have strong fandom enough to rank in the top 30 popularity rankings. In particular, it became famous for its "Hug Me..." GIF (image) and drew great attention among the MZ generation who communicated through memes.

This collaboration MD consists of 15 colorful lineups that combine cute design and practicality that stimulate fans' desire to keep them. In particular, it includes ▲ sewing doll ▲ stress ball keyring, which is popular among the MZ generation, as well as ▲ cheering bat ▲ mesh towel ▲ doll headband, which is a must-have for baseball cheering. In addition to season-specific products such as ▲ neck fans ▲ can coolers aimed at summer season intuition, ▲ uniforms are also released to provide fans with a wide range of options. ▲ Some products, such as luggage color ▲ can coolers, are sold in advance, so you can purchase them without worrying about being sold out.

Official sales will be held sequentially through online and offline channels on the 8th. Starting with Kakao gifts at 11 a.m., sales will continue at SSG dotcom at 3 p.m., and offline sales will also begin at Landers flagship store in time for fans to enter at 4 p.m.

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*This content was translated by AI.