OK Savings Bank Volleyball Team Wins V-League Award for Achievement in 'Successful Relocation of Relationship'

*This content was translated by AI.

OK Savings Bank's Ethman Professional Volleyball Team won the Achievement Award at the "Jin Air 2025-2026 Season V-League Awards" held at Grand Walkerhill Vista Hall in Gwangjin-gu, Seoul on the 13th. This achievement award was awarded in recognition of its contribution to the expansion of the base of the V-League's hometown through the successful relocation of the Busan base, strengthening the competitiveness of professional volleyball, and revitalizing the box office.

The figures clearly show that the OK Eutman volleyball team's relocation to Busan this season was successful. In the 2025-2026 season, the OK Eutman Volleyball Team was the only one in the men's and women's V-League to have a total audience of more than 60,000 (60,15) and an average audience of more than 3,000 (3334). All six weekend home games played this season were sold out, and for the first time in both men and women in the V-League in the 2025-2026 season, they were sold out until weekday games. Thanks to the enthusiastic support of Busan home fans, the OK Eutman Volleyball Team also achieved an excellent performance of 13 wins and 5 losses at home.

In June last year, the OK Eutman Volleyball Team announced the relocation of its base and proposed ▲ improving the structure by easing the concentration of the metropolitan area of professional volleyball ▲ developing a balanced region and expanding the base ▲ strengthening the club's self-sustainability by increasing entry revenue. The decision to leave the metropolitan area and move to the non-metropolitan area was not an easy choice for professional sports clubs, but the relocation was carried out under the determination of OK Financial Group Chairman Choi Yoon for the development of Korean volleyball and the sustainable growth of the club.

Analysts say that such a goal has led to tangible results from the first season based in Busan. In particular, it has established itself as the first men's professional volleyball team in the Yeongnam region, expanding its fan base not only in Busan but also in nearby Gyeongnam, and has made meaningful results in securing a profit base through increased spectators.

These achievements were made based on local close-knit activities. Even before the opening of the season, the OK ᅳᆺman Volleyball Team operated volleyball experience zones at major Busan attractions such as Busan Citizens Park and BEXCO, and expanded fan contact points through pop-up stores at Lotte Department Store's Busan headquarters.

In addition, Busan's strength as a volleyball city was saved by conducting various volleyball infrastructure and various programs to breathe with volleyball players, including volleyball clinics for 30 local elementary schools, volleyball classes inviting elite volleyball players in Busan, and volleyball clubs.

In addition, various events for local residents were also held throughout the season in December last year, including the Busan Citizens' Audit System and Busan Gangseo-gu Residents' Day, which provide 50% discount on seats to residents of certain districts and counties in Busan.

The OK Eutman volleyball team's settlement in Busan has presented new possibilities for the entire V-League beyond simple relocation. In the V-League, where the concentration of the metropolitan area remained an old task, it proved for the first time that a new fan base can be established through a sincere regional strategy even in areas without fan bases. The high demand for spectators for weekend home games confirmed in Busan also showed that the expansion of weekend games could be a positive variable for the overall league's success.

Chairman Choi Yoon said, "It was not an easy decision to move to Yeongoji, but I saw hope with the high interest of Busan fans who have shown since the last ceremony, and that hope turned into confidence after one season," adding, "This achievement award is thanks to Busan fans who sincerely accepted and joined the OK Etman Volleyball Team." He added, "As Busan's leading sports brand, we will continue to grow with the local community and take the lead in expanding the base of the V-League."

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*This content was translated by AI.