V-League's new title sponsor is 'Heungkook Life'... 3-year contract through the 2028-2029 season

*This content was translated by AI.

Heungkook Life has been confirmed as the new title sponsor of the professional V-League.

The Korea Volleyball Federation announced on the 21st that it held a business agreement ceremony at its conference room in Mapo-gu, Seoul, and signed a business agreement with Heungkook Life Insurance as the V-League title sponsor.

Through this agreement, Heungkook Life will serve as the official title sponsor of the V-League for three seasons, from the 2026-2027 season through the 2028-2029 season.

The V-League had maintained a title sponsorship contract with Dodram for eight seasons starting from the 2017-2018 season, and after the contract with Dodram ended, it signed a 1+1-year contract with Jin Air for the previous season.

Subsequently, the Korea Volleyball Federation chose not to extend the option contract with Jin Air and instead signed a new title sponsorship contract with Heungkook Life.

A Heungkook Life representative stated, "We are very honored to join the professional V-League, which has established itself as a national sport. We will further strengthen the creation of social value through sports and communication with fans."

KOVO stated, "The agreement with Heungkook Life will serve as an opportunity to further enhance the brand value and status of the V-League," and added, "Based on a stable sponsorship foundation, we will provide higher-quality matches and diverse fan services."

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*This content was translated by AI.