*This content was translated by AI.

An unprecedented decision was made to support Son Heung-min (34, LAFC), the South Korean football captain, in his 'last dance.' All new advertising filming schedules were completely canceled to allow him to focus entirely on the 2026 North, Central America, and Caribbean World Cup.
Gatorade Korea announced on the 22nd via its official social media (SNS): "The history of sports has been made with sweat. Therefore, in order to create a new history for football, we have decided to forgo new advertising filming with Son Heung-min. Instead, we will reuse last year's advertisement to help Son Heung-min sweat not at a filming set, but at the training ground."
It further added, "When our thirst grows endlessly, we believe in the power of sweat that will surpass all expectations with a drama more intense than any advertisement."
This consideration prioritizes Son Heung-min's physical condition adjustment ahead of the upcoming 2026 North, Central America, and Caribbean World Cup. Son Heung-min also responded to the solid support.
He stated, "I am feeling with both my body and mind how important this summer will be as a stage for me as a football player. That is why I am doing my best, both physically and mentally, to prepare for this summer."
He continued, "Trusting in the time and effort I have prepared so far, and the sweat I have shed, I will do my utmost to deliver joy and happy memories to the people of the Republic of Korea," reaffirming his firm resolve.

For Son Heung-min, this North, Central America, and Caribbean World Cup is expected to be his fourth and, in effect, final tournament appearance. Having shed tears of regret at the 2014 Brazil and 2018 Russia tournaments, he displayed a mask of sheer willpower at the 2022 Qatar tournament to achieve a dramatic qualification for the round of 16.
For Son Heung-min, now in his mid-30s, it is not easy to perform at his peak ability in this tournament. His longing for the final World Cup was also evident in his transfer. His move to LAFC in the U.S. Major League Soccer (MLS) last August was a decision made to devote everything to World Cup preparation.
Since the launch of Hong Myung-bo's team, Son Heung-min has proven himself as an irreplaceable ace by leading the team with the most offensive points (6 goals, 4 assists). He is also on the verge of breaking a major record. Having played 142 A-match games over more than 15 years (the most in history, ranking first), he currently has 54 goals and is chasing former coach Cha Bum-kun's record for most A-match goals (56 goals) by just two goals.
There is a high possibility that he will shatter this record in the upcoming friendly matches and the World Cup finals, rising to first place in both appearances and goals scored.
Twelve years after overcoming regrets in Brazil, Son Heung-min is challenging the World Cup again with coach Hong Myung-bo. All eyes are on what kind of 'last dance' his sweat, shed silently at the training ground even foregoing new advertising filming, will unfold on the North, Central America, and Caribbean stage.

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*This content was translated by AI.



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