'Young Female Fans Strongly Support' LG Captain Park Hae-min Wins '2026 Brand Customer Loyalty Award for Baseball Player'

*This content was translated by AI.

Park Hae-min (36), captain of the KBO League's LG Twins, was selected as this year's 'Most Influential Baseball Player' thanks to the strong support of young female fans.

LG announced on the 30th that "Captain Park Hae-min won the 'Most Influential Baseball Player' category at the '2026 Brand Customer Loyalty Awards' for the second consecutive year Yeon Sok (수상)."

The 'Brand Customer Loyalty Awards' is Korea's largest loyalty award, selecting representative brands in each field through consumer surveys based on the BCLI survey model (Brand Customer Loyalty Index) jointly developed by the Korea Consumer Forum and global consulting firm Brand Keys.

This year's consumer survey recorded participation from over 380,000 people and more than 1.96 million responses. Park Hae-min achieved the highest score across all categories in the baseball player division, ranking first as the most influential baseball player of 2026.

Notably, 88% of the participants who voted for Park Hae-min were women. By age group, those in their 30s and under accounted for 81% (42% in their 20s, 24% in their 30s, and 15% in their teens), highlighting the strong support from a young female fan base.

As captain last year, Park Hae-min led LG to a championship title for the first time in two years. Despite becoming eligible for free agency for the second time after the 2025 season, he remained with LG on a four-year, 6.5 billion won contract, demonstrating his loyalty.

Having won the award for the second consecutive year Yeon Sok (수상), Park Hae-min expressed his feelings, saying, "It means a lot that the fans voted for me. I am also happy to be selected for the second year in a row. I will do my best to repay the fans who chose me."

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*This content was translated by AI.