'Two consecutive years of 10 million spectators' dignity: KBO signs official sponsorship with Paldo... Products utilizing team CI also coming

*This content was translated by AI.

'Two consecutive years of 10 million spectators' dignity. The Korea Baseball Organization (KBO) has secured another sponsorship deal.

KBO and Paldo announced on this day that they held a signing ceremony at the KBO on the 29th and signed an official sponsorship deal for the 2026 Shinhan SOL KBO League.

Paldo is a comprehensive food company that owns various brands such as 'Paldo Bibimmyeon' and 'Wang Ttukkeong'. According to the KBO, this year, it plans to launch 'KBO X Paldo Bibimmyeon Collaboration Products' utilizing the CI of all 10 teams in partnership with the KBO, and will conduct various promotions and events for purchasing customers.

In addition, baseball fans will be able to encounter the new product 'Paldo Bibimmyeon The Blue' across all TV channels and online platforms that broadcast the KBO League.

A Paldo official stated, "The KBO League has established itself as a culture representing Korean society. Through various activities linked with the KBO League, we will further expand our touchpoints with consumers."

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*This content was translated by AI.