* Translated by AI

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The success of Hong Myung-bo's World Cup team and the right of students to play for one hour a day [★World Cup Biz by Kim Kwang-guk ①]

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김광국

*This content was translated by AI.

South Korean national football team players. /Photo=Senior reporter Kang Young-jo
South Korean national football team players. /Photo=Senior reporter Kang Young-jo

South Korea is currently receiving worldwide acclaim within the massive wave of 'Hallyu.' It is an immense joy to witness our culture making hearts beat around the globe. However, looking behind the glamorous facade of a cultural powerhouse and examining the reality of our football and sports, it becomes clear which areas our citizens must strive to achieve in the future.

Recently, Korean teams have been struggling in all matches, including national team games against Japan, age-group national team matches, and exchange games between universities and high schools. The problem is that this is not limited to national team, professional, or elite student football matches.

The population of South Korea and Japan is 51 million versus 120 million, roughly a 1 to 2 ratio. However, when comparing the number of elementary, middle, high school, and university teams and the number of registered players in each association, South Korea has approximately 1,500 teams and around 50,000 players, while Japan has about 20,000 teams and a total of 750,000 players, resulting in a ratio of roughly 1 to 15.

The gap in broadcasting rights fees between the K League and the J League, though not officially quantified, shows a difference of approximately 100 billion won versus 200 billion won, indicating a ratio of about 1 to 20.

Compared to Japan, a country where all students engage in sports, we are overwhelmingly disadvantaged in capital, infrastructure, and the number of registered players. Nevertheless, we have stood firm against Japan. The time we have maintained our position as the leader of Asia is closer to a 'miracle' that cannot be explained by data alone.

This miracle was made possible by the dedication of coaches, the tearful determination of players, and football administration that has recorded 'excellent' ratings in the Korea Sports Council's evaluations for several years through high achievements in vision, development, and marketing.

What we should truly be ashamed of is the 'disappearing playtime for children.' South Korean children cannot freely play for even one hour a day. Schools avoid holding sports festivals due to fears of noise complaints from apartment residents, and a society where children's laughter and sweat are labeled as 'noise.' Is this the true face of cultural powerhouse Korea?

Hong Myung-bo, head coach of the South Korean national football team, arrived at Salt Lake City International Airport in Utah, USA, on the 19th. /Photo=Korea Football Association
Hong Myung-bo, head coach of the South Korean national football team, arrived at Salt Lake City International Airport in Utah, USA, on the 19th. /Photo=Korea Football Association

I wish to direct that sharp rebuke, once thrown by former coach Hong Myung-bo when he was with Ulsan HD FC, questioning the players' laziness with the words, "Is this a team?" to our entire society. "In a society where children cannot play, are we truly building a healthy future!"

We cannot speak of the future of sports in a country where the right to sweat has been taken away from children. What is the ratio of physical activity time between South Korea and Japan, both inside and outside school?

We already have the potential to change the world's grammar with BTS and 'Squid Game.' Now, we must transfer that power to sports. We dream of a nation where 'K-Football' dominates the English Premier League (EPL), and when the World Cup approaches, all citizens can confidently shout, "This time, we will win!"

The beginning will not be grand tactics, but rather a national policy guaranteeing one hour of physical activity for every student daily, accompanied by the sounds of children kicking balls and playing in every corner of the nation.

Only when we become a nation where all citizens exercise, stay healthy, and sweat, and where sports become part of daily culture, can we truly stand tall as a cultural and sports powerhouse.

We wish for the successful World Cup journey of Hong Myung-bo's team as it begins. Along with this, we support the fundamental improvement of student physical activity. Let us create a nation where children can shout freely on the playing field. From within that, a second Son Heung-min will emerge, and the brilliant golden age of K-Sports will finally begin.

Kim Kwang-guk, Kyungil University Department of Sports Convergence, Jeon Dam (Prof.) · Former CEO of Ulsan HD.
Kim Kwang-guk, Kyungil University Department of Sports Convergence, Jeon Dam (Prof.) · Former CEO of Ulsan HD.

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*This content was translated by AI.

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