The value of football expanded to include donations, environment, and education... Jeonbuk Hyundai Motors, the first professional club to lead social Gong Heon-dae-sang (수상)

*This content was translated by AI.

Professional football club Jeonbuk Hyundai Motors has set a meaningful milestone beyond the pitch.

Jeonbuk announced on the 28th that it was recognized as a model case for creating social value through sports by receiving the 17th Korea Chamber of Commerce and Industry-Forbes Social Contribution Award.

In particular, Lee Beon (수상) added significance as the first case of its kind for a sports institutional investor and a professional sports club.

This award ceremony, co-hosted by the Korea Chamber of Commerce and Industry and JoongAng Ilbo and organized by Forbes Korea, is Korea's leading social contribution award system that selects companies and institutional investors that have systematically internalized social responsibility throughout their management and created tangible results.

The evaluation was conducted based on various indicators, including social responsibility (300 points), social contribution activities (400 points), and social contribution results (300 points), out of a total of 1,000 points. Jeonbuk received the highest evaluation and won the grand prize.

Jeonbuk explained, "Under the 'Progressive Pioneer' slogan, we have been expanding the social role of sports by building a sustainable social contribution model centered on Our People (fans), Our Community (local community), and Our Planet (environment)."

In particular, Jeonbuk became the first K League club to sign an official partnership with the UN World Food Programme (WFP) and donated a total of 150 million won.

Additionally, by introducing reusable containers for home games for the first time in the K League, Jeonbuk achieved a result where a cumulative 368,505 spectators participated in environmental campaigns. The club also operated the 'Mercury Project,' an astronomy education program within the stadium, providing new educational experiences to a total of 240 participants.

Along with this, Jeonbuk has continued to operate safety and welfare programs linked to the local community, such as the 'Green Cycle' upcycling project that utilized waste generated within the stadium, selling out 300 released products and donating all sales proceeds.

Jeonbuk stated, "We have expanded the stadium beyond a simple space for watching sports into a platform connecting education, culture, environment, and local communities," adding, "Through various social contribution activities in which fans directly participate, we are broadening the positive impact of sports on the local community."

Lee Do-hyun, General Manager of Jeonbuk, said, "Our efforts to create new value for fans, the local community, and the environment based on humanity, going beyond sports performance, have led to meaningful results, which is very significant. We promise to continue sustainable social contribution activities so that sports can bring about positive changes in society."

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*This content was translated by AI.