* Translated by AI

Starnews

"Two Faces of the World Cup Goddess" Photo of One Image Cuts Off "Cosmetics Model Advertisement" "Holding a Shotgun Next to an Animal Carcass..."

Published:

Park Jaeho

*This content was translated by AI.

Axelle Despiegelaere. /AFPBBNews=NEWS1
Axelle Despiegelaere. /AFPBBNews=NEWS1

"The story of a Belgian woman who rose to stardom with her glamorous appearance at the World Cup and was also selected as a cosmetics model, only to lose her contract over a single photo of her hunting animals, is being highlighted again."

"The UK's 'The Sun' reported on the 6th (Korean time) that Axelle Despiegelaere (28), who rose to stardom after being spotted in the stands during the 2014 Brazil World Cup, lost her modeling contract with 'L'Oréal' due to a controversial gun-related post."

"At the time, Axelle, then a teenage girl, cheered for her home country Belgium while wearing a red devil horn headband and face paint, holding a cheering tool during the Round of 16 match between Belgium and the United States. When broadcast cameras captured this scene, she instantly rose to stardom. The media reported that 'Axelle secured numerous fans and reached a turning point in her life, including signing a modeling contract with L'Oréal.'"

"However, her sudden fame turned toxic. As fans dug up Axelle's past social media (SNS) posts, fierce controversy erupted. Axelle posted a photo on SNS in which she posed with a shotgun next to a dead gazelle in Africa. She wrote, 'Hunting is far more important than life-and-death issues,' and added, 'Today, I am ready to hunt Americans.'"

"Axelle Despiegelaere. /Photo=The Sun archive
"Axelle Despiegelaere. /Photo=The Sun archive
"Axelle Despiegelaere (left). /AFPBBNews=NEWS1
"Axelle Despiegelaere (left). /AFPBBNews=NEWS1

"As this photo sparked intense outrage online, L'Oréal quickly announced the termination of their contract. L'Oréal stated, 'We only engaged in a one-time collaboration with Axelle to produce videos for SNS in Belgium, and our contract with her has now ended.' While the company did not clarify whether the photo controversy was the direct cause of the contract termination, it emphasized, 'We do not conduct animal testing anywhere in the world, nor do we outsource it to others.'"

"Now 28 years old, Axelle has approximately 30,000 followers on Instagram. Married to wakeboard athlete Emil Steyaert, Axelle gave birth to her first child, Rafah, in December 2024, and recently has been sharing warm daily life moments with her family."

"Axelle Despiegelaere. /Photo=The Sun archive
"Axelle Despiegelaere. /Photo=The Sun archive

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*This content was translated by AI.

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