Korea Sports Promotion Foundation to Hold First Sports Industry Export Consultation in 2026

*This content was translated by AI.

The Korea Sports Promotion Foundation held the "2026 First Sports Industry Export Consultation."

Held on the 19th at the Seoul Olympic Parktel, the consultation saw participation from 65 domestic sports companies and 30 overseas buyers from 14 countries, including Vietnam, Japan, and the United States. A total of 294 one-on-one export consultations were conducted on-site, resulting in the signing of 19 business agreements worth a combined $2.8 million.

At the event venue, export practical consulting on foreign investor support, customs response, and logistics clearance was provided concurrently by the Ministry of Trade, Industry and Energy's foreign investor support team, KOTRA, and the Small and Medium Business Administration, receiving strong responses from participating companies. The exhibition space for major participating companies also offered opportunities for on-site consultations.

In a telephone interview with this newspaper, an official from the Korea Sports Promotion Foundation stated, "This export consultation provided an opportunity for domestic sports companies facing difficulties in overseas marketing due to high oil prices and high exchange rates to showcase the excellence of domestic products without bearing additional costs."

The Korea Sports Promotion Foundation is preparing for the second export consultation in September and the third in October. Companies wishing to participate can check details on the Sports Industry Support website after the end of June.

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*This content was translated by AI.