KPGA Tour, Partners with Dunamu for 'Upbit Long Drive Award' Sponsorship Agreement

*This content was translated by AI.

The Korea Professional Golf Tour (KPGT) has partnered with Dunamu, the operator of the digital asset exchange Upbit. The company will sponsor an award given to the player who achieves the longest drive distance.

On the 26th, the KLPGT announced that Dunamu will participate as the naming sponsor for the 2026 KPGA Tour, sponsoring the 'Upbit Long Drive Award'.

The 'Upbit Long Drive Award' is a category presented to the player with the longest average drive shot distance across the entire 2026 KPGA Tour schedule. It will be awarded at the year-end ceremony to the player who demonstrates the best long-drive ability based on consistent performance and exceptional driving distance throughout the season.

The player currently ranked first in average drive distance this season is Kim Seung-min, with 315.25 yards (288.3 meters). Second place is Kim Tae-woo 1689 (315.15 yards), and third place is Choi Seung-bin (312.3 yards). Jang Yu-bin (310.81 yards) is closely trailing in fourth place.

Powerful long drives are directly linked to scores and are also one of the key attractions that capture the attention of golf fans. According to KPGT, this sponsorship is significant as it encourages the players' spirit of challenge, enhances the competitiveness of the tour, and provides more dynamic entertainment for golf fans. Dunamu plans to expand its touchpoints with golf fans through participation as the naming sponsor of the KPGA Tour and to offer a differentiated brand experience as a digital financial platform.

Kim Won-seop, CEO of KPGT, said, "I sincerely thank Dunamu for participating as a naming sponsor to promote the development of men's professional golf in Korea." He added, "The Upbit Long Drive Award will support the players' unceasing will to challenge and deliver more exciting matches to golf fans."

He continued, "Long drive is one of the most attractive elements of men's professional golf, and through this collaboration, we expect the competitiveness and commercial appeal of the entire tour to improve significantly. Based on a sustained cooperative relationship with Dunamu, we will further elevate the brand value of domestic professional golf."

A Dunamu representative stated, "The Upbit Long Drive Award is given to players who show the challenge and potential to go the furthest, which aligns with Upbit's brand philosophy of seeking new opportunities and expanding possibilities. We are honored to support the unceasing efforts and passion of KPGA Tour players."

Starting with this collaboration with Dunamu, KPGT plans to strengthen partnerships with various sponsors and do its best to ensure the sustainable development of domestic professional golf and provide high-quality matches for fans.

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*This content was translated by AI.