KBO to Hold Event Linked with Paldo and hy's New Product 'ARIH' at 2026 All-Star Game

*This content was translated by AI.

The Korea Baseball Organization (KBO) announced that it will host a live event linked to the global new product brand 'ARIH' by food and beverage company hy for customers who purchase official All-Star merchandise during the '2026 Shinhan SOL KBO All-Star Game' scheduled to be held over two days on the 10th and 11 at Jamsil Baseball Stadium.

According to the KBO, this event was organized to offer refreshing benefits to cool off the summer heat for customers who purchase official All-Star merchandise. The promotion will operate at the 'KBO Market' booth inside the outfield catchball area of Jamsil Baseball Stadium throughout both days of All-Star Friday and the main All-Star Game event.

'ARIH', which is conducting the on-site promotion, is a global brand unveiled by Paldo and hy. From the planning stage, BTS directly participated, reflecting the artists' opinions on taste and package design, garnering significant attention. Immediately after its launch in the United States, it topped Walmart's bestseller list, and the pre-launch planned sets in Korea also sold out on the day of release, receiving high interest both domestically and internationally.

During the event period, one pack of hy's global new product 'ARIH Modern Noodles' will be randomly given away on a first-come, first-served basis to customers who purchase official All-Star MD products at the KBO Market. The giveaway product, 'ARIH Modern Noodles', is a stir-fried noodle product that highlights a chewy texture with its specialized noodle texture.

An SNS event that baseball fans can easily participate in on-site will also be launched simultaneously. Spectators who follow ARIH's official Korean Instagram account according to on-site instructions will receive two cans of 'ARIH Dual Biotic Soda', which contains dietary fiber, as a random giveaway. Additionally, an event will be held where fans who share memories of the baseball stadium at the venue on Instagram with mandatory hashtags (#ARIH, #Jamsil Baseball Stadium) will be eligible to win additional products through a lottery.

A hy representative said, "We are pleased to meet baseball fans directly at the KBO All-Star Game, Korea's biggest baseball festival, and showcase the 'ARIH' brand that is gaining attention in the global market," and added, "We hope that fans who visit Jamsil Baseball Stadium during this hot summer will leave even cooler and more joyful memories with ARIH."

Meanwhile, the on-site event may end early if the prepared quantity runs out.

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*This content was translated by AI.