The 'Lee Effect' as Lee Kang-in shines and BTS's Suga joins in... The 'Sold-Out Special' of the Atletico jersey even before the 'Official' announcement surprised Spain

*This content was translated by AI.

The 'Lee Kang-in Effect' is already heating up Atletico Madrid.

Spain's 'As' focused on the commercial impact of Lee Kang-in, whose transfer to Atletico is highly likely, on the 9th (Korea time).

The media reported that "Atletico has concluded club-to-club negotiations under the condition of paying a fixed transfer fee of 35 million euros (approximately 60.5 billion won) and bonuses of 5 million euros (approximately 8.6 billion won)." Lee Kang-in is expected to sign a five-year contract with the club until June 2031. It was explained that the transfer negotiations gained further momentum as the South Korean national football team concluded its schedule for the 2026 FIFA World Cup in North America earlier than expected.

Even before the club's official announcement, football fans have shown a strong response. At Nike Korea's official store, Atletico's new season home jersey sold out early. As defined this shortage as the 'Lee Kang-in Effect'.

The media explained that "Atletico anticipated a strategic effect of opening the Asian market from the moment it acquired Lee Kang-in" and added that "Lee Kang-in has established himself not just as a football player in Korea, but as a popular star with millions of fans."

World-famous group BTS member Suga also indirectly helped promote the jersey. Suga wore Atletico's new home jersey on stage during a performance. The club shared this photo on its official social media (SNS), making it even more of a hot topic.

Additionally, last month on the 30th, the club officially announced the establishment of Korea's first official Atletico fan club, 'Peña Atletica La Osá de Corea del Sur.' In this way, the club is enhancing its global marketing competitiveness through the acquisition of Lee Kang-in.

Atletico is scheduled to play a pre-season friendly match against Manchester City of England's Premier League (EPL) in Seoul on August 9.

The media predicted that Lee Kang-in would be the player receiving the most attention from fans at this match. It was reported that "the commercial impact Lee Kang-in possesses is similar to the influence shown by Son Heung-min, who played in the EPL in the past, or Japan's Takefusa Kubo in their home markets."

Meanwhile, Lee Kang-in is expected to officially confirm his membership with Atletico Madrid soon. After the club makes its official announcement, the 'Lee Kang-in Effect' is expected to grow even larger both inside and outside the stadium. Football fans in Korea and Spain are watching for Atletico's final announcement.

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*This content was translated by AI.