LG Twins Launches Collaboration Collection with Fashion Brand 'MATT KIM': "Sensitively Incorporating Colors and Design Elements Symbolizing the Team"

*This content was translated by AI.

On the 13th, LG Twins announced a collaboration collection with 'MATT KIM', a fashion brand operated by incubator Hahouse, one of Korea's leading brands.

According to LG Twins, MATT KIM has recently established itself not merely as a clothing brand but as a fashion icon among the MZ generation. This collaboration was planned to merge LG's sports heritage with MATT KIM's trendy designs, proposing fashion items that can be worn both at baseball stadiums and in daily life.

The collection includes six clothing items such as dugout jackets, baseball jerseys, and short-sleeve T-shirts, along with five accessories including beanies, mini crossbody bags, and keychains. The standout feature is the reinterpretation of the dusty atmosphere of the field added to MATT KIM's signature stylish designs, visually capturing the players' passion.

Notably, the flagship clothing collection incorporates design elements evoking the team, such as 'Jamsil Stadium', 'Seoul', and 'Challenge for V5', based on LG Twins' symbolic black and red colors.

The 'MATT KIM X LG Twins' collection will be available from the 20th to the 26th on Naver's contemporary fashion service 'KNOCKIT'. On the opening day, the 20th at noon, special benefits will also be showcased through a Naver Shopping Live event.

Additionally, starting from the 24th, the collection can be viewed directly at MATT KIM's Seongsu flagship store, where products are available for purchase via QR codes placed on-site linking to KNOCKIT.

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*This content was translated by AI.