All For You Unveils 2026 Winter Season Campaign with Kim So-yeon and Lee Sang-woo

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All For You, a sports casual brand operated by Hansung F.I. (CEO Kim Young-cheol), has unveiled its 2026 winter season TV advertising campaign featuring exclusive models Kim So-yeon and Lee Sang-woo.

The campaign centers on women's light down jackets and men's daily coats, proposing a comfortable and sophisticated style suited to everyday life in winter. The light down jacket worn by Kim So-yeon is characterized by its lightweight feel and detachable knit collar, while Lee Sang-woo's daily coat combines wool and cashmere materials with a down filling to offer both a premium design and warmth.

The advertisement will be broadcast exclusively on MBN and will also be released on official social media platforms and major digital channels. The online Hansung Mall is set to feature a winter new product special exhibition alongside FW styling from the KBS2 weekend drama "Love Is Coming."

An All For You official stated, "This winter TV advertising campaign focused on conveying the strengths of the light down jacket and daily coat through the charm of the two models," adding, "Beyond the ad campaign, we will propose a comfortable and sophisticated winter style through various touchpoints, including digital content, online special exhibitions, and drama production support."

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*This content was translated by AI.View Original