KBL and Design Nongbu Extend Business Partnership for Three Years → Continue Collaboration Through 2029-2030 Season

*This content was translated by AI.

The KBL extends its partnership with agricultural corporation Design Nongbu Co., continuing support for referees' physical condition management.

On the 4th, the KBL announced that it signed a memorandum of understanding (MOU) with Design Nongbu Co. at the KBL Center in Gangnam-gu, Seoul, to enhance the physical condition management and recovery capabilities of KBL referees.

This agreement is an extension of the business partnership originally concluded in December 2025. Both parties agreed to extend their contract period by three additional years, maintaining cooperation through the 2029-2030 season, up from the previous term ending with the 2026-2027 season. Key figures including Yoo Jae-hak of KBL Gyeong Gi-bon (Director) and Kim Yo-seom, CEO of Design Nongbu Co., attended the signing ceremony.

Under this extended agreement, KBL referees will continuously receive high-quality protein shakes and grain products from Design Nongbu Co. These are expected to help maintain the physical condition of referees who expend significant energy during intense games and aid in their rapid recovery.

In addition, both institutional investors plan to actively pursue joint marketing beyond simple product support. They intend to conduct various promotions together, such as operating promotional booths at youth basketball tournaments, and Design Nongbu Co.'s logo will be attached to KBL referee uniforms.

Kim Yo-seom, CEO of Design Nongbu Co., stated, "We are delighted to continue our valuable relationship with the KBL," and added, "We hope that our high-quality protein shakes and grain products will greatly assist KBL referees in managing their physical condition and improving recovery."

Meanwhile, established in 2011, Design Nongbu Co. is an agricultural corporation specializing in producing high-quality protein shakes and grain products made from domestically grown crops. In addition to shakes, the company offers a diverse range of products including teas, snacks, and gift sets for both domestic and international markets.

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*This content was translated by AI.