'Already 16 Years — Cumulative Donations Surpass 1.1 Billion Won' Lotte Continues Partnership with UNICEF Korea Committee

*This content was translated by AI.

The professional baseball team Lotte Giants continues its partnership with UNICEF Korea Committee, which began in 2011.

Lotte announced on the 5th that it held "UNICEF Day 2026 for Children Worldwide" in collaboration with UNICEF Korea Committee on August 4. The club signed a renewed social contribution agreement to support education projects in Asia and mental health initiatives for children.

This partnership, now in its 16th year, has established itself as a model of social contribution through sports. Lotte has conducted fundraising and promotional activities annually, including donating proceeds from jersey auctions and operating UNICEF promotional booths. To date, cumulative donations have reached 1.1 billion won.

The agreement ceremony held before the game was attended by Seo Chung-gyo, Director of UNICEF Korea Committee; Kim Jong-ho, Department Head of Lotte Giants; and player Hwang Sung-bin. On this day, 1,000 supporters visited Sajik Baseball Stadium for a group viewing. The ceremonial first pitch was delivered by Oh Myung-hwan, a long-time donor who has practiced sharing and serves as an online ambassador (UNIFRIENDS) for UNICEF.

During the game, a high-speed Golden Bell event and a Blue Light cheering session symbolizing UNICEF were held, creating an opportunity for fans to cheer for children worldwide together.

Lotte shared the joy of victory with spectators on this meaningful day. The previous day (4th), Lotte secured a 3-2 win against Kiwoom Heroes in a regular-season home game at Busan Sajik Baseball Stadium as part of the 2026 Shinhan SOL KBO League. Starting pitcher Alvin Rodriguez pitched six innings, allowing three hits, recording six strikeouts, and conceding two unearned runs, achieving his sixth win (with eight losses) for the season.

Meanwhile, Lotte stated that it plans to continue supporting children around the globe through various fundraising and promotional activities with UNICEF Korea Committee throughout the remainder of the 2026 season.

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*This content was translated by AI.