*This content was translated by AI.
The Korean Sports Council announced on the 12th that it has appointed model and broadcaster Song Hae-na as its new public relations ambassador.
The appointment ceremony was held at 3 p.m. today in the Korean Sports Council conference room on the 13th floor of Seoul Olympic Hall. The event was attended by Korean Sports Council President Yoo Seung-min, along with newly appointed Secretary-General Kim Dae-yeon, who took office that day, adding distinction to the occasion. Following the presentation of the appointment plaque, Song Hae-na delivered remarks as the new ambassador.
Korean Sports Council public relations ambassadors carry out promotional activities aimed at advancing sports and revitalizing recreational sports. They participate in diverse activities including sports promotion through official social media platforms such as YouTube, Instagram, blogs, and TikTok; involvement in major events and operational projects; volunteer work based on talent; and lectures hosted by regional and member sport organizations.
Ambassador Song Hae-na plans to take the lead in promoting the value of recreational sports and the joy of sports, leveraging her unique bright and healthy image. In particular, she is expected to contribute to raising national interest and support for the national team ahead of major international events such as the 2026 Aichi-Nagoya Summer Asian Games.
Korean Sports Council President Yoo Seung-min stated, "It is a meaningful honor to welcome Song Hae-na, who has delivered positive messages to many citizens, as our public relations ambassador. We expect her to play a significant role in making sports more accessible and contributing to the development of Korean sports."
Ambassador Song Hae-na expressed, "I am honored to serve as the public relations ambassador for the Korean Sports Council. I will do my utmost to ensure that citizens can experience sports in a closer and more enjoyable way."
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*This content was translated by AI.
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