"The names were erased, but the meaning remains clear"... Jeju launches "Unidentified Uniform" campaign to encourage participation in dementia prevention

*This content was translated by AI.

On the 24th, JejuSK announced that it held a joint campaign with the Jeju Metropolitan Dementia Center to raise awareness about improving dementia recognition and the importance of early screening.

On the 22nd, JejuSK hosted the "Dementia It's Okay" event, which involved all generations, during its home match against Gimcheon in the 'Hana Bank K-League 1 2026 Round 24' at Jeju World Cup Stadium, which ended in a 0-0 draw. This third annual event invited approximately 150 people, including dementia patients and their families, as well as relevant staff members.

Prior to the match on that day, activities such as player escort by dementia patients and their families, encouragement of players, ceremonial kick-off, and commemorative photos were conducted. During the game, an O/X quiz on dementia information was held using the scoreboard to encourage audience participation.

Particularly in the second half, all JejuSK players took the field wearing "Unidentified Uniforms" with no names displayed. This performance symbolizes a major symptom of dementia, where even precious memories and family names are forgotten. Since its first introduction in the K-League during a Suwon FC match in May 2024, it has been continuously carried out. Park Soobin, who made his debut for JejuSK after being substituted into the game in the 21st minute of the second half, also wore the uniform and played the match.

Park Jun-hyeok, director of the Jeju Metropolitan Dementia Center, stated, "We will continue to make new attempts to improve dementia recognition and prevention," adding, "We plan to lead the way in overcoming dementia by operating a unique dementia care facility characteristic of Jeju Island."

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*This content was translated by AI.