[Official] Hana Life becomes new V-League title sponsor, signs three-season deal

*This content was translated by AI.

Hana Life has been confirmed as the new title sponsor for the professional volleyball V-League. This appointment coincides with the election of Lee Ho-jin Tae Gwang-geu-rup (Chairman) as the ninth president of the Korea Volleyball Federation (KOVO), marking a new chapter in leadership.

On the 4th, KOVO announced that it signed a V-League title sponsorship contract with Hana Life Insurance at the federation's conference room located in Mapo-gu, Seoul. The signing ceremony was attended by key figures including Eom Jae-yong, KOVO Secretary-General, and Kim Hyung-pyo, CEO of Hana Life.

The contract covers three seasons from 2026–2027 through 2028–2029. The official name for this season's league will be HK Hana Financial 2026–2027 V-League.

Kim Hyung-pyo, CEO of Hana Life, stated, "Having operated a volleyball team for many years and been part of Korean volleyball's journey, we are especially honored to begin this new partnership as the V-League title sponsor. We will strive to create diverse opportunities for fans to enjoy volleyball more closely and play a steadfast partner role in expanding the popularity and reach of professional volleyball."

In response, Eom Jae-yong, KOVO Secretary-General, said, "We are delighted to embark on this new journey with Hana Life over the next three seasons. Through this partnership, we will not only enhance the competitiveness of the V-League but also carry out various activities together with Hana Life to ensure fans can enjoy the league even more."

The HK Hana Financial 2026–2027 V-League kicks off on October 31 with matches between Korean Air and Hyundai Capital in the men's division, and GS Caltex and Korea Expressway Corporation in the women's division, launching a six-month-long campaign.

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*This content was translated by AI.