'Record-Breaking Deal': Korean-American Lioness Owner Mansour Makes History... 'At Least 54 Billion Won' Historic Contract Success: "Aiming to Become the Best in the UK"

*This content was translated by AI.

London City Lionesses, led by Michelle Kang (66, Korean name Kang Yong-mi), a major figure in women's football, has signed the largest-ever full-frontal jersey sponsorship deal with global sports brand Nike in the history of women's football. The terms are so bold that they surpass some men's clubs in England's Premier League (EPL).

On the 4th (Korean time), British media 'BBC' reported, "The new jersey sponsorship agreement between club owner Michelle Kang and London City with Nike is the largest in the history of women's football worldwide. It holds greater value than some English Premier League clubs."

Previously, the largest women's football jersey sponsorship deal was known to be around 4 million dollars (5.4 billion won) for an Atlanta club preparing to join the National Women's Soccer League (NWSL) in 2028. This amount exceeded the contract scale of most EPL promotion teams or clubs in the English Championship (second division).

In an interview with 'BBC', Michelle Kang (Chairman) stated, "This deal clearly marks the largest scale ever for a women's-only full-frontal jersey sponsorship," and emphasized that it surpasses the amount paid by Atlanta.

She further added, "It is even larger than the jersey sponsorship scale of some men's Premier League clubs. This is an incredibly massive and historic contract."

Explaining the background behind this bold contract, Michelle Kang (Chairman) said, "There are many people who believe in the future of women's football. They did not make decisions lightly, nor did they write checks out of charity." She explained, "They trust the potential of women's football and are investing together to build its future."

London City is the only independent women's club in England's Women's Super League (WSL) that operates without any connection to a men's team. Given that all other WSL clubs share jersey sponsors with their affiliated men's teams, this independently secured contract carries even greater symbolic significance for an independent club.

This major deal coincides with London City's aggressive recruitment drive this summer. Michelle Kang (Chairman) has shaken up the landscape by signing numerous world-class stars, including two-time Ballon d'Or winner and top striker Alexia Putellas, Barcelona defender Mapi León, England national team goalkeeper Mary Earps, French national team striker Kadidiatou Diani, and German national team forward Nicole Anyomi.

Commercial success has also been explosive. London City sold out all 5,400 tickets for the opening match of the 2026–2027 WSL season against Manchester United Women at Bromley's Coperscote Community Stadium, kicking off the season before a full house.

According to estimates by American business magazine 'Forbes', Michelle Kang (Chairman), who holds assets worth 1.2 billion dollars (approximately 1.6456 trillion won), is a Seoul-born entrepreneur who owns Washington Spirit in the United States, Olympique Lyonnais Féminin in France, and London City Lionesses.

Michelle Kang (Chairman), who rescued a club on the brink of bankruptcy, led it to promotion in the WSL, secured bold player signings, and finalized mega-ton sponsorship deals one after another, emphasized, "A football team is not a charity; it must showcase top-tier products to bring fans into the stadium." She added, "We will build a solid foundation to reach the top position in the UK."

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*This content was translated by AI.