*This content was translated by AI.

On the 7th, the organizing committee for the 2027 Chungcheong Universiade announced that it is officially sponsoring the '2026 Hangul Run' to commemorate D-300 days until the opening of the games and will recruit 300 special runners called "U-Runners" to promote the event.
The third edition of the 'Hangul Run', held this year, will take place on October 9 at Sejong Central Park to commemorate the 100th anniversary of the establishment of Hangul Day. The course consists of two divisions: a 10.9-kilometer route symbolizing Hangul Day and a 5.15-kilometer route representing the birth date of Sejong University. Participants will run through major landmarks in downtown Sejong, including the National Arboretum of Sejong and Ieung Bridge.
According to the organizing committee, among approximately 10,000 applicants for the marathon, 300 individuals—including influencers with social media accounts, university students, and international students—will be selected as U-Runners. For influencers, selection is based on channel size; for general participants, it will be done by lottery. Applications can be submitted via a dedicated page on the official website after the Hangul Run registration deadline.
Selected U-Runners must wear commemorative hats provided by the organizing committee and participate in the D-300-day commemorative performance. Upon completing the course and fulfilling the mission of posting verification photos on their personal social media, they will receive a basic souvenir plus regional currency worth 50,000 won. The verification photos are expected to be used as official promotional materials for the U Games in the future.
A committee official stated, "It is meaningful that the U Games, an international sports event, will be held alongside a marathon commemorating Hangul, Korea's representative cultural heritage," and added, "We plan to incorporate various cultural heritages into programs during next year's main games to widely showcase the excellence of Korean culture to the world."
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Meanwhile, the 2027 Chungcheong Universiade is a global sports festival for university students from around the world, scheduled to take place from August 1 to 12, 2027, in Daejeon, Sejong, North Chungcheong Province, and South Chungcheong Province. Approximately 150 countries are expected to send over 15,000 athletes who will compete in 18 sports events.
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*This content was translated by AI.
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