"Leon, where is my uniform?" Seoul E-Land opens 24-hour 'AI chatbot' that answers questions

*This content was translated by AI.

On the 8th, Seoul E-Land announced that it had launched an AI chatbot service on its official KakaoTalk channel to quickly address fans' questions and enhance communication.

According to Seoul E-Land on the 8th, the new chatbot service operates by having the club's AI employee, "Leon," directly respond to fans' inquiries.

The club analyzed accumulated inquiries from its existing KakaoTalk channel, categorizing them into eight types: tickets and entry, parking and transportation, uniforms and merchandise (MD), and others, then established a response system. Simple and frequent questions are answered immediately by an FAQ chatbot without wait times, while more detailed inquiries are handled by the AI employee Leon. All consultation histories are stored in a database (DB) to provide consistent responses in the future.

Additionally, the club has also launched a dedicated channel called "Fans' Voice," allowing fans to report inconveniences or submit suggestions regarding stadium use.

A Seoul E-Land official stated, "We have prepared this to listen to fans' voices and provide necessary information quickly and conveniently," adding, "Based on fans' valuable opinions, we will continue to offer even better services."

Meanwhile, Seoul E-Land has been selected as a candidate for the "2026 K League 2 Fan Friendly Club Award" in recognition of its various fan-friendly initiatives, including AI-driven operational innovations. Fan voting will take place from 10 a.m. on the 8th until midnight on the 10th via the official K League mobile application, "Kick."

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*This content was translated by AI.