*This content was translated by AI.
Hollywood actress Sydney Sweeney (28) personally planned and secured equity in a full-nudity advertisement for a sports prediction platform.
The UK's "The Sun" reported on the 10th (local time) that "Sweeney's nude sports ad, which has set the internet ablaze, was entirely her own idea."
The media stated, "While Sweeney has already shown bold moves with her lingerie brand 'Syrn' and others, this advertisement for the sports prediction platform 'Novig' is considered the most explicit in her career." It further added that "Sweeney first contacted Novig's founder and CEO Jacob Fortinsky, proposing a shocking photoshoot on the condition of a 'equity partnership.'"
CEO Fortinsky stated in an interview with the media on the 9th, "Sweeney is exceptional at capturing public attention. Thanks to her, our company instantly became a nationwide talking point."
In fact, this advertisement recorded millions of views on X (formerly Twitter) and Instagram within hours of its release. In the video and photoshoot, Sweeney appears completely nude, perched on a basketball hoop or using three footballs to barely cover her chest and vital areas.
The media explained that "Sweeney's decision to choose Novig among numerous companies and reach out first was driven by her displeasure toward other betting platforms."
CEO Fortinsky relayed that "Sweeney expressed, 'I felt uncomfortable with platforms that bet on what color underwear I would wear. In contrast, sports have a clean side.'" This is interpreted as a statement targeting existing prediction markets like "Polymarket" or "Kalshi," which allow betting on bizarre topics beyond sports, including politics and natural disasters.
Now holding equity in Novig, Sweeney directly expressed her entrepreneurial ambitions in media interviews. She said, "I didn't want to simply lend my face to a brand. I wanted to be deeply involved in the business with an excellent team." She further emphasized, "CEO Fortinsky is an outstanding founder, and I firmly trust him."
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
