Korea Institute of Sports Science to Host Global Conference on the Sports Industry

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The Korea Institute of Sports Science, under the Korea Sports Promotion Foundation, will hold the "2026 Global Conference on the Sports Industry" to explore new growth opportunities and secure future competitiveness in the sports industry amid the rapidly changing global sports media environment.

Scheduled for Friday the 13th at the Seoul Olympic Parktel, the conference is expected to serve as a valuable forum for communication in preparation for changes across the entire industry, including intensifying competition among global platforms over sports broadcasting rights and the diversification of digital content distribution methods.

Domestic and international experts leading the global sports media industry will participate in the event to share key market shifts and innovation cases, and discuss directions for the sustainable development of the sports industry ecosystem.

The event, which begins with a keynote speech, will proceed to thematic presentations on the changes brought about by media innovation, centered on actual business cases involving global sports media platforms and sports leagues.

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*This content was translated by AI.View Original