*This content was translated by AI.
Son Yeon-jae, a former member of the national rhythmic gymnastics team, donated childcare products such as strollers and baby chairs to single mother facilities in the New Year 2026 with the Dutch premium parenting solution brand "Bugaboo."
The sponsorship delivery ceremony was held on December 30 at the "House of Life" located in Giheung, Yongin-si, Gyeonggi-do. The House of Life is a social welfare facility that helps single mothers and single-parent family women become self-reliant.
Son Yeon-jae and the person in charge of the ministry attended the delivery ceremony in person, adding to the meaning of the donation. On this day, Son Yeon-jae delivered items worth about 20 million won, including an eclectic stroller, Bugaboo Dragonfly, and a high-chair, Bugaboo Giraffe, baby compartment. Strollers and baby chairs delivered to the House of Life will be used precious to make safe and convenient outings and happy memories for mothers and children.
In particular, the donation was made against the backdrop of Boo Boo's brand philosophy and a special relationship with Son Yeon-jae, who has consistently used Boo Boo's stroller since her first childbirth. Boo Boo-bu and Son Yeon-jae planned a joint donation to help mothers and children live freely and safely and be happier anywhere without restrictions on movement in their first child-rearing.
In addition, Boo-bu and Son Yeon-jae also held their first social contribution activities in May last year through the 'Korea Social Welfare Association', a social welfare corporation for infants and toddlers. This relationship continues and we decided to do something meaningful again this time.
Son Yeon-jae has been donating since she was a player and has been taking the lead in continuous good deeds such as donations of congratulatory money even at the time of marriage. Even after giving birth, it continues to expand its good influence through various sharing activities, including donations to children's hospitals, obstetrics and gynecology and pediatrics, and recently to support low-income households in Seoul and donations of talent to foster future rhythmic gymnastics.
Son Yeon-jae, who is currently serving as the CEO of Leaf Studio and is striving to discover and foster young rhythmic gymnastics dreamers, holds the "Leaf Challenge Cup" every year, especially to expand and popularize the base of rhythmic gymnastics in Korea. Recently, the '1st Leaf Life Rhythmic Gymnastics Competition' was held.
Meanwhile, Bugaboo is the No. 1 brand that leads the childcare products market based on innovative products for future generations under the brand philosophy of "Designed for the future." Based on the firm philosophy that children and children are the future of the world, Bugaboo, which developed the world's first modular stroller in 1999, is also actively leading the donation culture to fulfill corporate social responsibilities.
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*This content was translated by AI.
