*This content was translated by AI.
Singer-songwriter HANRORO has been selected as a fashion brand model for the first time since his debut.
Fashion brand The Coldest Moment released a teaser video of "THECOLDESTMOMENT 26 SPRING Editorial" on its official Instagram on the 1st to announce the selection of Hanro's model.
For the first time since Hanro's debut, Hanro's delicate sensibility and intimate texture accumulated through music are expected to be expressed through fashion visuals. In particular, the collaboration is met with Hanro's dreamy and lyrical charm and the youth culture sensibility pursued by The Coldest Moment, and expectations are amplified.
The released teaser video captures the emotion and air of the moment in the understated production, and naturally connects the atmosphere unique to Hanro with the mood of The Cold Moment's 26 Spring Collection.
Netizens who saw the teaser video expressed their expectations for the release of the main film by giving good responses such as "a good combination of feelings," "a big one is coming," and "a meeting of the best friends."
In the main episode of the "THECOLDESTMOMENT 26 SPRING Editorial" video, which will be released at 6 p.m. on the 5th, Hanro's emotional line and the sensual visual production of The Cold Moment will be combined to show the mood of the collection more clearly.
A pop-up store will also be held to commemorate this collaboration. The first pop-up store will be held in The Hyundai Seoul from the 15th to the 21st, and the second pop-up store will be held at Shinsegae Department Store's Busan Centum City branch from February 6th to 19th.
A brand official said, "Holo is an artist who conveys an emotion not only with music but also with attitude and atmosphere itself," adding, "We expect that his emotions and brand's emotions will meet to create high synergy in this 26th spring editorial."
Meanwhile, Hanro's first novel, "Jamong Apricot Club," published last year, was selected as the "Content of the Year" at the 12th Kyobo Book Publishing Awards, and "MMA2025" won the Track Zero Choice category one after another, continuing its unrivaled move across music and literature. Attention is focused on the unlimited spectrum that Han-ro, who is leading the so-called "Han-ro craze" with its own language and emotions, will expand in the future.
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*This content was translated by AI.
