Jang Won-young's side opened up about the rumor of entering the business.."To prevent brand abuse" [Star Issue]

*This content was translated by AI.

Jang Won-young, a member of girl group IVE, denied the rumor of starting a private business.

Starship Entertainment, the agency, said on the 28th, "Forever Cherry is a brand collaboration project and is not Jang Won-young's personal business."

"As for the recent trademark registration, the name is deeply projected with the artist's unique identity and image. Therefore, in order to prevent reckless commercial theft and brand abuse by third parties that may occur after the project is terminated, they agreed with the brand to proceed with the application under Jang Won-young's own name. The reason why the application area is wide is also part of a preemptive response to prevent the artist's image from being misused in each business group," he said.

Earlier this year, Jang Won-young drew attention by releasing a photo full of cherry images on her personal SNS with a questionable account called "Forever: Cherry."

Since then, trademark rights for "FOREVER: CHERRY" and cherry-shaped logos have been applied to patent information search service KIPRIS, raising speculation that Jang started his personal business. The designated products of Forever: Cherry included a number of beauty products such as various cosmetics and toiletries.

IVE, which includes Jang Won-young, will release its second full-length album "REVIVE+" on February 23.

- Next is Starship Entertainment's official entrance.

Hello, we're Starship Entertainment.

Regarding "FOREVER CHERRY", which has been recently mentioned in relation to its artist Jang Won-young, we would like to convey our position for facts and artist protection.

Forever Cherry is a brand collaboration project and is not Jang Won-young's personal business.

Regarding the recent trademark registration, the name deeply reflects the artist's unique identity and image. Therefore, in order to prevent reckless commercial theft and brand abuse by third parties that may occur after the project is terminated, we agreed with the brand to proceed with the application under Jang Won-young's own name. The reason for the wide range of applications is also part of a preemptive response to defend against the misuse of artists' images in each business group.

This is a measure to fully preserve its own values by considering the rights and interests of artists first. We will continue to do our best to protect the rights of our artists.

Thank you.

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*This content was translated by AI.