IVE Liz Appoints Martin Kim Ambassador

*This content was translated by AI.

Group IVE Liz became Martin Kim's ambassador.

Mathen Kim, run by Hago House, a leading domestic brand incubator, released a pictorial with Leeds on the 25th and announced the selection of Ambassador for the 2026 SS season.

In the released photo, Liz showed her intense presence by casting her gaze over her shoulder while wearing an iconic logo-coated jumper. Liz, who perfectly digested Mathenkim's signature style in a space that contrasts with the rough-finished cake object, naturally revealed the sensibility the brand pursues with its unique atmosphere.

Liz, who is a member of IVE, is loved by fans at home and abroad for her solid vocal skills and unrivaled visuals. The meeting between Liz, who has established herself as an "MZ wannabe icon," and Mathen Kim, who is expanding his influence in the global fashion market, is expected to further raise the status of K-fashion.

"Through collaboration with Liz, we paid attention to the 'expandability of style' created by two icons with distinct colors," a Hago House official said. "It is expected that Liz's unique image and the brand's unique free and rough mood will combine to create strong synergy."

Meanwhile, IVE, to which Liz belongs, released its pre-release song "BANG BANG" on the 9th and made a comeback with the title song "BLACKHOLE" of its second full-length album "REVIVE+" on the 23rd. The second full-length album not only topped major domestic music charts right after its release, but also proved the power of the music powerhouse by listing all of the albums on Melon HOT100.

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*This content was translated by AI.