Kim Se-jung picks aesthetic brand Global Ambassador

*This content was translated by AI.

Singer and actress Kim Se-jung has been newly selected as a global ambassador for the aesthetic brand, continuing her ceaseless activities.

Kim Se-jung, who is loved by the public for her healthy and unadorned image and bright energy, has continued to perform extensively in various fields, including dramas, entertainment, and musicals, including music activities. In particular, the MBC Friday-Saturday drama "The Moon Flows on the River," which starred as the lead character last year, received enthusiastic reviews from viewers, and based on this popularity, he was selected as an aesthetic brand global ambassador, impressing his presence in the advertising world.

The selection of global ambassador was made in line with the brand's value of pursuing healthy beauty, with Kim Se-jung's image of healthy and positive energy. In addition, based on Kim Se-jung's active activities, it is expected to create synergy in expanding contact points with global consumers as well as those in their 20s and 30s.

An official of Li Ju-ran said, "We plan to communicate with more consumers and expand brand awareness and influence overseas with Kim Se-jung, who has formed a consensus with various generations."

Starting with the selection of a global ambassador, Kim Se-jung plans to expand her contact point to domestic and overseas consumers by launching an advertising campaign that encompasses TV, outdoor, and digital channels.

Meanwhile, Kim Se-jung has held a global fan concert "2026 KIM SEJEONG FAN CONCERT" in Taipei and Manila, starting with Seoul in January, and has been communicating with fans around the world by sharing meaningful time.

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*This content was translated by AI.