"Just the viewer"? Following Jang Young-ran, KBS refuted.."Home shopping broadcasting clearly 'None'" [Official]

*This content was translated by AI.

The production team of KBS 2TV's current affairs and culture program "Good Morning Korea" has finally opened its mouth on the suspicion of "home shopping linkage."

The production team of "Good Morning Korea" delivered a statement on the 25th about whether to broadcast in connection with the recent health functional food home shopping broadcast and raising suspicions about the participants.

They wrote in this paper, "Good Morning Korea" was produced in compliance with the Broadcasting Act and related deliberation regulations. It is clear that there is no related broadcast in advance with other channels for the purpose of selling specific health functional foods. The provision of information within the program was made at a general level to help viewers understand," he said, dismissing the suspicion.

"The program starts broadcasting every Wednesday, Thursday, and Friday at 7:30 a.m. until 8:50 a.m., and broadcasts sponsorship-related content in a 20-minute health information corner. In the case of such sponsored broadcasts, experts such as doctors appear to provide explanations based on medical grounds regarding the ingredients and efficacy. The program clearly guides the sponsorship notice that 'this broadcast is produced with the sponsorship of OOO' so that viewers can make reasonable judgments," he said, drawing a line.

In addition, the production team emphasized the direction, saying, "We are doing our best to prevent confusion among viewers by marking the subtitles that say, 'It cannot be generalized to the personal experience of the participants' in the scenes explaining the interviews or effects of the participants."

However, "Good Morning Korea" felt responsible, saying, "We recognized that there were concerns about the reliability of the broadcast due to the overlapping appearances of some participants on other broadcasts." In the future process of selecting performers, we will supplement the relevant confirmation process and consult with outsourced production companies so that performers more suitable for the case can appear," he corrected.

Finally, he said, "Good Morning Korea's production team will continue to broadcast in compliance with the Broadcasting Deliberation Regulations of the Korea Media and Communications Review Committee," adding, "We will do our best to produce more carefully and responsibly to meet the trust of viewers."

The suspicion of "home shopping linked organization" covered the broadcasting industry on the 23rd, with a YouTuber specializing in accusations, "Death Fox." Not only KBS's "Good Morning Korea" but also MBC's "Reconstatement of Health Reconstruction" and broadcaster Jang Young-ran were mentioned, causing a stir.

"Death Fox" said, "Even public broadcasts such as 'Good Morning Korea' and 'Health Reconstruction Memorandum' are sending sponsored broadcasts that emphasize specific ingredients in time for home shopping sales. As a result of the analysis, about 70 to 95% of broadcasts are linked to home shopping, he said. "Advertisers, broadcasters, and home shopping closely share information and even divide the time zones so that products with the same ingredients do not overlap." He claimed that he is deceiving the viewers countless times.

While "Good Morning Korea" denied the allegations in three days, Jang Young-ran also explained on the 24th, "From what we have confirmed so far, we have been complying with regulations and guidelines, and we believe there is nothing false or missed in the process."

However, Jang Young-ran also said, "We have not been involved in the directing process of home shopping or broadcasting or recruiting performers." Nevertheless, we take it seriously and sincerely apologize for the inconvenience and disappointment caused by the introduction of our product through inappropriate performers."

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*This content was translated by AI.