*This content was translated by AI.

Negotiations over the right to broadcast the 2026 World Cup have stalled. While the formation of a "Korea Consortium" is being discussed centering on the three terrestrial broadcasters, there is also a growing theory of responsibility for JTBC, which triggered the incident.
On the morning of the 30th, Kim Jong-chul, chairman of the Korea Communications Commission, KBS President Park Jang-beom, MBC President Ahn Hyung-joon, SBS President Moon Jae-in, and JTBC President Jun Jin-bae held a meeting on the negotiation of broadcast rights.
At the meeting, no progress was reported regarding the 2026 World Cup broadcasting rights negotiations. The three terrestrial broadcasters said, "The working-level negotiations will continue."
He then said that they will discuss the formation of a "Korea Consortium" involving KBS, MBC, SBS, JTBC, and other broadcasters related to the right to broadcast the Olympics and World Cup after the 2026 World Cup.
In the meantime, the three terrestrial broadcasters said, "The presidents of the three terrestrial broadcasters demand a responsible position from JTBC, which triggered the broadcasting rights crisis."
Earlier on the 23rd, JTBC said in an official press release, "We have been sincerely negotiating with the three terrestrial broadcasters. And despite the recent large deficit, I made a final proposal to secure universal viewing rights," he said.
According to JTBC, the central group, which JTBC belongs to, and the three terrestrial broadcasting companies should pay the remaining broadcasting rights after subtracting the digital resale amount from the total broadcasting rights fee. JTBC explained, "If this happens, JTBC will be in charge of 50% of the broadcasting rights and about 16.7% of each terrestrial broadcaster."
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*This content was translated by AI.
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