One cup sold every 20 seconds, 2-hour wait.. BTS V's Compose Coffee Taipei store opens to 'explosive response'

*This content was translated by AI.View Original

Compose Coffee, which is running a campaign with BTS's V, is generating a strong response in Taiwan.

Compose Coffee officially opened its first store in Taipei, Taiwan, on the 14th, marking its full-scale entry into the local market. Starting with the first store, the company plans to secure 10 locations centered on major hubs by 2026 and open a total of 550 stores across Taiwan by 2033.

Prior to the official opening, the company held a pre-opening event on the 30th of last month, revealing the new service before its official launch and triggering an explosive response from locals.

The pre-opening event that day was operated as a formal sales event rather than a free promotion, generating such high visitor demand that one cup was sold every 20 seconds, and drawing consumer interest so intense that queues exceeded two hours. Local media quickly reported on the news.

Minshi News Network (FTV News), a leading Taiwanese media outlet, reported that ""Coffee brand advertised by BTS Kim Tae-hyung has entered Taipei..Fans lined up so densely they surrounded the park, and 'Kim Tae-hyung' fans queued to take photos with posters and pictures"." The video reported by the media showed fans taking photos with V's posters and verification shots, along with a continuous stream of crowds.

Compose Coffee is also fully benefiting from V's effect in its advertising. Recently, V's new advertising campaign video "'That Night, Our Decaf'" recorded 13 million views just one day after its release. Within five days of release, it surpassed 61 million views, demonstrating explosive interest from consumers both domestically and internationally.

This campaign is being praised as more than a simple advertisement, resembling a youth film shot with analog techniques reminiscent of short films. In particular, V's outstanding emotional acting, spanning from a refreshing high school boy to an adult, delivered a strong sense of immersion. Compose Coffee plans to release a behind-the-scenes making film via its official channel today, the 20th.

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*This content was translated by AI.View Original