Trendsetting group KiiiKiii, their brand photoshoot looks like a youth film

*This content was translated by AI.

Gen Z beauty group KiiiKiii (KiiiKiii · Ji-yoo, Lee Sol, Su-i, Ha-eum, Kiya · under Starship Entertainment) showcased their presence as brand muses and radiated charm.

Clothing brand Thursday Island recently unveiled its 2026 Summer campaign featuring KiiiKiii as brand muses. Under the slogan "SUMMER IS CALLING," KiiiKiii sensibly captured moments of enjoying summer. A large air balloon set against a backdrop of lush greenery created a fantastical atmosphere, while various props such as summer sports days, picnics, and merry-go-rounds brought a summer festival to life. A source stated that KiiiKiii's Gen Z beauty further completed the trendy carnival mood.

The members perfectly embodied a free-spirited and lively bohemian style by adding accessories to dresses and blouses with diverse textures. Particularly, they reinterpreted the brand's unique natural and vintage sensibility in a modern way, delivering summer's free and cheerful energy while maximizing synergy.

Last year, KiiiKiii became the first K-pop idol group to be named muses for the brand. Each season, they have embraced various concepts with their individuality and charm, garnering enthusiastic responses not only from fans but also from consumers.

Meanwhile, KiiiKiii is solidifying its distinct presence based on its unique Gen Z beauty and diverse musical world. In its debut year of 2025 alone, the group swept seven rookie awards and won the "Music Video of the Year" award for its debut song "I DO ME," achieving a total of 13 awards. This has drawn attention from major overseas media outlets such as Billboard and NME, establishing its global foothold.

Meanwhile, the 2026 KiiiKiii fan concert "KiiiKiii Festival" will be held on May 16 and 17 at Seoul Blue Square WON Banking Hall.

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*This content was translated by AI.