[Exclusive]Live Tone Choi Tae-yeong (CEO) "Goal? Establishing the K-Sound Genre" [★Research Institute] [Interview ③]

*This content was translated by AI.

[Editor’s Note] [★Research Institute] StarNews meets with individuals driving the entertainment industry, uncovering their unique know-how and success strategies. We introduce the practical experience and philosophy of those who quietly pave the way behind the scenes of glamorous stars.

-Continuing from Interview ②

As an engineer at the forefront of technology, Choi Tae-yeong (CEO) views the emergence of AI positively. However, he believes that AI cannot replace the creative domain of humans.

Choi Tae-yeong (CEO) stated, "Internally, we must ensure that the technology and know-how of Live Tone that we have cultivated so far are well passed on to the next generation," and added, "To avoid being eliminated, we must actively adopt and utilize AI tools in line with the AI era."

At the same time, he emphasized, "AI tools do not replace us but provide a new workflow that allows us to focus more on core tasks," noting that "in film, the emotional texture created by humans is crucial, and it is difficult for AI to fully capture that point."

This philosophy has already been proven as a competitive advantage in the global market. Live Tone has expanded its scope of activity by handling sound for Netflix's "Squid Game" and "KINGDOM," as well as Bong Joon-ho's Hollywood project "Mickey 17." In particular, through "Mickey 17," Live Tone signed a direct contract with Warner Bros. and took on sound supervising, advancing even to the core of Hollywood.

Additionally, in 2020, the film "Parasite" earned Gi Sul-sang-eul (수상) the Non-English Language Sound Editing award at the 67th MPSE (Motion Picture Sound Editors) Golden Reel Awards, achieving international recognition.

Choi Tae-yeong (CEO) now aims to establish a unique identity for Korean film sound. He is focusing on the delicate texture unique to Korean films, distinct from the explosive direction of Hollywood or the auteurist sound of Europe.

He analyzed, "Korean content is already recognized globally, but the sound field has been relatively less highlighted," noting that "this aligns with the characteristics of Korean films that prioritize space and detail rather than strong direction like Hollywood."

He further emphasized, "Detail arising from space is a strength of Korean films, as seen in the works of directors Bong Joon-ho, Park Chan-wook, and Kim Ji-un," stating, "Our goal is to establish 'K-Sound,' which preserves this texture, as a distinct genre."

Choi Tae-yeong (CEO), who has guarded the sound of Korean films for a long time, proves that the essence that does not change even as technology evolves is ultimately "sound that moves the heart," and today as well, he designs the emotion of Korean films from unseen places.

-End

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*This content was translated by AI.