'Malatanghulu' Seoyeob, Selected as Official Model for Global AI Education Brand 'Lasbook'

*This content was translated by AI.

Singer Seoyeob has been selected as the official model for the global AI education brand Lasbook.

On the 28th, a photoshoot released alongside the announcement of her modeling appointment captures Seoyeob's vibrant yet smart charm. In the images, Seoyeob displays a trendy sensibility with a sophisticated school uniform styling and natural poses, while her adorable visuals evoke an intellectual mood, completely captivating viewers.

This collaboration is expected to expand beyond simple modeling activities into a new form of content project combining an artist with an education brand. Synergy is anticipated as Seoyeob's popularity merges with Lasbook's educational value, transforming learning into a more intuitive and engaging experience.

A brand representative stated, "Seoyeob is a rare artist who can convey messages through content, going beyond the framework of traditional education models," and added, "We determined that she is the most effective partner to convey Lasbook's goal of intuitive, understanding-centered education and future-style learning experiences."

Seoyeob expressed, "I deeply resonate with the idea that education can be more than just learning—it can be an experience," and shared her ambition, "I want to create new content with Lasbook that allows more people to learn and enjoy naturally."

Starting with the collaboration with Lasbook, Seoyeob plans to further expand her activities through global projects and various content endeavors.

Seoyeob, who released 'Malatanghulu' in 2024—a song featuring cute flirting toward seniors—sparked a global dance challenge craze with its addictive melody and choreography. Since then, she has continued to captivate the MZ generation with a string of distinctive tracks including 'Kung Kung Tta', 'Adults Don't Know', 'ZampaTT', 'Talk Talk', and 'Nyang'.

Seoyeob recently announced her welcome return to the music scene with the new single 'I Don't Like Carrots (No Carrots)', which expresses the honest feelings of a 14-year-old girl. The 'carrot' in the title symbolizes unconditional positivity, much like the expression 'carrot-ji (=Yes)', and she continues her various activities.

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*This content was translated by AI.