1st: Byun Woo-seok, 2nd: Park Ji-hoon, 3rd: Kim Jae-won

*This content was translated by AI.

• Drama Actor Brand Reputation May 2026

Actor Byun Woo-seok shone in popularity by ranking first in the May 2026 drama actor brand reputation survey.

According to the May 2026 drama actor brand reputation big data analysis, the top three were Byun Woo-seok in first place, Park Ji-hoon in second, and Kim Jae-won in third.

The Korea Corporate Reputation Research Institute analyzed 116,645,333 brand big data points from 100 actors appearing in dramas broadcast from April 13, 2026, to May 13, 2026. It measured consumers' brand participation volume, media volume, communication volume, and community volume, then indexed them using a brand reputation algorithm. This represents a 42.65% increase compared to the 81,772,786 drama actor brand big data points from April.

The brand reputation analysis was conducted based on participation index, media index, communication index, and community index. The brand reputation index was calculated by extracting brand big data, analyzing consumer behavior through a reputation analysis algorithm, classifying it into participation value, communication value, media value, community value, and social value, and then applying weights.

The top 30 drama actor brand reputations for May 2026 included Byun Woo-seok, Park Ji-hoon, Kim Jae-won, Kim Hye-yoon, Kim Go-eun, IU, Lee Yi-kyung, Ha Jung-woo, Go Yoon-jung, Koo Kyo-hwan, Gong Seung-yeon, Woo Do-hwan, Ha Ji-won, Jeon So-young, Nana, Yoo Yeon-seok, Chae Won-bin, Park Bo-young, Kang Mi-na, Joo Ji-hoon, Noh Sang-hyun, Ko Soo, Lee So-mi, Yoo Soobin, Ahn Hyo-seop, Baek Seon-ho, Park Hae-jun, Im Soo-jung, Jeong I-chan, Park Hae-soo.

The brand of Byun Woo-seok, who ranked first, was analyzed with a brand reputation index of 9,363,025, based on a participation index of 2,121,748, a media index of 2,191,545, a communication index of 2,634,116, and a community index of 2,415,616. The brand of Park Ji-hoon, ranked second, was aggregated at a brand reputation index of 5,999,640, and the brand of Kim Jae-won, ranked third, was aggregated at 5,032,801. Following them, Kim Hye-yoon in fourth place was 4,343,217, and Kim Go-eun in fifth place was 4,232,645.

Koo Chang-hwan, the director of the Korea Corporate Reputation Research Institute, commented on the brand analysis: "According to the May 2026 drama actor brand reputation analysis results, the Byun Woo-seok brand was analyzed as ranking first. In the big data link analysis, the Byun Woo-seok brand showed high scores for 'warm', 'model-like', and 'advertising', and in keyword analysis, 'Prince Lee An', '21st Century Grand Duchess', and 'mailbox' appeared highly. In the positive-negative ratio analysis, the positive ratio was analyzed at 93.78%."

He continued, "According to the May 2026 drama actor brand category brand big data analysis, there was a 42.65% increase compared to the 81,772,786 drama actor brand big data points from April. A detailed analysis shows that brand consumption rose 47.39%, brand issues rose 53.93%, brand communication rose 28.83%, and brand diffusion rose 51.08%."

This survey was conducted from April 13, 2026, to May 13, 2026, and was carried out by analyzing brand big data for 100 actors appearing in dramas. The survey subjects included Byun Woo-seok, Park Ji-hoon, Kim Jae-won, Kim Hye-yoon, Kim Go-eun, IU, Lee Yi-kyung, Ha Jung-woo, Go Yoon-jung, Koo Kyo-hwan, Gong Seung-yeon, Woo Do-hwan, Ha Ji-won, Jeon So-young, Nana, Yoo Yeon-seok, Chae Won-bin, Park Bo-young, Kang Mi-na, Joo Ji-hoon, Noh Sang-hyun, Ko Soo, Lee So-mi, Yoo Soobin, Ahn Hyo-seop, Baek Seon-ho, Park Hae-jun, Im Soo-jung, Jeong I-chan, Park Hae-soo, Hyun Woo-seok, Kim Jun-han, Park Shin-hye, Lee Joon-young, Joo Se-bin, Cha Ju-young, Jin Se-yeon, Ham Eun-jung, Choi Daniel, Lee Hee-jun, Lee Kwang-soo, Park Sung-woong, Baek Seo-ra, Ahn Woo-yeon, Seo Ji-hye, Kim Seung-soo, Eom Hyun-kyung, Kang Mal-geum, Yoon Jong-hoon, Oh Jung-se, Kim Sung-cheol, Jung Ji-hoon, Oh Hyun-kyung, Im Ji-yeon, Kim Min-seok, Park Ki-woong, Heo Nam-jun, Shim Eun-kyung, Yoo Ho-jeong, Lee Hyo-je, Kim Hee-jung, Ryeo-un, Kwak Seon-young, Kim Kyung-nam, Cho Hye-jung, Kim Hyung-mook, Im Won-hee, Jung Soo-jung, Lee Hyun-wook, Park Jin-hee, Jung Young-joo, Choi Jae-seong, Kim Beom, Yoon Seon-woo, Nam Sang-ji, Kim Hee-won, Song Geon-hee, Cheon Young-min, Lee Soo-kyung, Choi Min-young, Jeon Seok-ho, Park Min-young, Park Geon-il, Moon Jung-hee, Kim Mi-kyung, Jung Yoon, Choi Ji-soo, Wi Ha-jun, Lee Jin-woo, Ko Du-shim, Jang Seung-jo, Kim Hye-ok, Kim Min-seol, Kim Kyung-bo, Lee Se-hee, Lee Seung-hyup, Kim Jung-hyun, Kim Jae-kyung, Ko Kyung-pyo, Yoon Da-young, and others.

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*This content was translated by AI.