*This content was translated by AI.
- 'Cosmetic Model Contract': A Company's 2.8 Billion Won Lawsuit to Resume in July

Actor Kim Soo-hyun, who had suspended his activities due to personal life issues, is facing a series of lawsuits from advertisers resuming.
According to a StarNews investigation, the Seoul Central District Court's 22nd Civil Division (B) will resume the third hearing of a 2.8 billion won damages lawsuit filed by cosmetic brand A against Kim Soo-hyun and his agency, Gold Medalist, on July 3. Prior to this, the Suwon District Court's 14th Civil Division is also scheduled to hold the third hearing of a 3.96 billion won damages lawsuit filed by health supplement company FromBio against Kim Soo-hyun and Gold Medalist on the 10th.
The lawsuit with Company A began seven months after the complaint was filed in April 2025, and resumed after four months following the second hearing in March.
Earlier, in March 2025, after the controversy over Kim Soo-hyun's personal life erupted, Company A announced via its official SNS that it had decided to terminate the advertising model contract. At the time, the model contract between Company A and Kim Soo-hyun was valid until August 2025. Company A stated, "As a partner we worked with, we believed it was right to uphold the principles of good faith in our relationship and contract. Therefore, before receiving a statement from Kim Soo-hyun and his agency, it was difficult to immediately issue an official statement or terminate the model contract. After confirming the agency's statement, we determined there were serious reasons making it difficult to fulfill the advertising model contract. We are officially proceeding with contract termination procedures through our lawyers and made this decision to protect the values the brand pursues and consumer trust."
This resumption of the hearing draws attention because it occurred after the police concluded their investigation into the defamation allegations against Kim Soo-hyun related to the case of Kim Se-ui (CEO), resulting in an arrest and transfer.
The lawsuit with FromBio was also suspended for about eight months to await the outcome of the related case after the second hearing held on October 22, 2025. Two days after Kim Se-ui (CEO) was arrested on May 26, both parties were notified of the hearing date.
Kim Soo-hyun is reported to have faced damages lawsuits totaling over 10 billion won from multiple companies including FromBio, Classis, Kukoo Electronics, and Trend Maker. With his image already damaged by personal life issues, attention is focused on whether he can create a reversal in future lawsuits following the arrest and transfer of Kim Se-ui (CEO), who conducted exposé-style broadcasts against him.
Meanwhile, Kim Se-ui (CEO) was arrested and transferred on the 3rd on charges of violating the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc. (defamation by posting false facts), the Special Act on Punishment of Stalking Crimes, the Special Act on Punishment of Sexual Violence Crimes, etc. (distribution of filmed materials using cameras, etc.), attempted coercion, and threats.
According to police, Kim Se-ui (CEO) is accused of spreading recordings and other materials claiming that Kim Soo-hyun dated the late Kim Sae-ron, who was a minor, through YouTube broadcasts and other means between March and May 2025, and that Kim Soo-hyun's side's debt repayment pressure was the direct cause of Kim Sae-ron's death. He is also accused of fabricating false facts by manipulating the late Kim Sae-ron's voice using generative artificial intelligence (AI), thereby damaging Kim Soo-hyun's reputation.
Police believe that the KakaoTalk conversation content presented by Kim Se-ui (CEO) at a press conference in March 2025, claiming Kim Soo-hyun and the late Kim Sae-ron were dating, was also fabricated.
Subsequently, on May 26, Kim Se-ui (CEO) appeared in court for a substantive review of the arrest warrant and denied all allegations. Kim Se-ui (CEO) claimed, "(The warrant) is nonsense without even a basic summary of facts." However, the court issued an arrest warrant against Kim Se-ui (CEO), citing concerns of evidence destruction and flight, and did not accept the arrest appropriateness review requested by Kim Se-ui (CEO) to the court.
In response, Gold Medalist stated on the 5th, "Although not a direct party to the case, we deeply thank those who spoke on behalf of Mr. Kim Soo-hyun for a long time while waiting for the procedures prescribed by law." They added, "We also express our gratitude to those who worked hard to investigate directly to reveal the truth of the case, and to everyone who joined us to ensure the reality of the case becomes widely known."
Kim Soo-hyun plans to increase the damages claim amount against Kim Se-ui (CEO) from the existing 12 billion won to 30 billion won.
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*This content was translated by AI.
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