'Seo Jeong-hee's daughter' Seo Dong-ju parts ways with co-founder after conflict: "It feels empty and regrettable"

*This content was translated by AI.

American lawyer and broadcaster Seo Dong-ju announced that she and her brand's co-founder have decided to go their separate ways following a conflict.

On the 22nd, Seo Dong-ju opened her post on Instagram, saying, "I am sharing this with a heavy heart."

She stated, "As many of you who have followed me for a long time know, I co-founded the skincare brand KIANA in 2024 and have been operating it since. However, we were ultimately unable to bridge the differences in opinion between the co-founders regarding the future direction of the business and its operations. Despite repeated discussions and deep consideration, it became difficult to see eye to eye on the same path, and we ultimately decided to respect each other's choices and go our separate ways."

She further added, "Honestly, I feel very empty and regretful. I pushed myself to work without pay, cutting down on sleep, driven solely by the desire to introduce consumers to truly high-quality products. This makes the regret even greater, especially since we were at a time when we were dreaming of an even bigger future."

She then added, "However, I believe that time was by no means in vain. I intend to cherish forever the lessons learned through KIANA, the precious connections made, and every moment we shared together."

Seo Dong-ju concluded, "Although the journey with KIANA ends here, I will use this time as a stepping stone and return to greet you again with a more solidified self."

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*This content was translated by AI.