"First in Korea"... G-Dragon becomes face of UNESCO World Heritage Committee [Official]

*This content was translated by AI.

Group BIGBANG leader G-Dragon (38, real name Kwon Ji-yong) has been appointed as a goodwill ambassador for the 48th UNESCO World Heritage Committee session.

On the 3rd, the Agency for Cultural Heritage announced G-Dragon's appointment as goodwill ambassador, stating, "G-Dragon is an artist who has exerted global influence not only in K-pop but across all areas of culture and arts. We judged him to be the right person to convey the significance of the World Heritage Committee being held in Korea for the first time."

The agency also highlighted that G-Dragon donated his 2024 copyright earnings to establish the public interest foundation JUSPEACE Foundation. The JUSPEACE Foundation is a public interest platform that addresses social issues through art and creativity, based on "justice" and "peace." G-Dragon is currently active as Myeong Ye-i (President), striving to solve social problems through art and promote public interest culture.

Regarding this, the Agency for Cultural Heritage conveyed, "The JUSPEACE Foundation's value that 'small participation changes the world and creates peace' aligns with UNESCO's spirit of 'international cooperation for peace.'"

On the occasion of the 48th World Heritage Committee being held in Korea for the first time, the JUSPEACE Foundation will launch a citizen participation campaign called "Heritage in Peace" in collaboration with UNESCO on the 10th to protect world heritage. Donations raised through the campaign will be transferred to the UNESCO World Heritage Fund and used to protect world heritage threatened by war, climate crisis, natural disasters, and other factors.

As a goodwill ambassador, G-Dragon is scheduled to participate in promotional videos for the citizen participation campaign to protect world heritage and on-site events, conveying the message of "peace through culture and participation" both domestically and internationally.

G-Dragon's side stated, "We are deeply honored to serve as the goodwill ambassador for the UNESCO World Heritage Committee being held in Korea for the first time. Since world heritage is a shared asset that all humanity must protect together, we wish to convey a message of peace that many can resonate with and act upon."

Meanwhile, the plenary session of the 48th UNESCO World Heritage Committee will be held from the 19th to the 29th at Busan BEXCO. This marks the first time the UNESCO World Heritage Committee is being held in Korea. Approximately 3,000 participants, including representatives and experts from 196 contracting states worldwide, are expected to attend.

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*This content was translated by AI.