"Crying alone at night"... '700 million won war': Korea's representative Ki Eun-se proves the true value of an influencer [Star Issue]

*This content was translated by AI.

Ki Eun-se is expected to demonstrate her true worth as a famous influencer in 'X The League'.

On the morning of the 30th, a production announcement for ENA's new variety show 'X The League' (X The League, hereinafter 'XTL') was held at Cube Convention Center in Sangam-dong, Mapo-gu, Seoul. Director Lee Hye-ok PD, two MCs Tiffany Young of Girls' Generation and BamBam of GOT7, brand expert Noh Hee-young, and actress Ki Eun-se, who serves as the captain of the Korean team, attended the event.

'XTL' is the world's first global commerce national competition variety show that reveals the true stories of people behind commerce through a global selling competition. A total of 40 participants from eight teams representing nine countries—South Korea, the United States, Japan, China, Thailand, Indonesia, Vietnam, and Singapore & Malaysia—with over 360 million followers (subscribers) in total will participate. The contestants will compete fiercely for a winning prize of $500,000 (approximately 700 million won) and the title of 'Global No.1 Seller', showcasing their actual sales skills and strategies.

Ki Eun-se's appointment as captain of the Korean team has drawn attention. She is also a popular influencer with 820,000 Instagram followers.

Ki Eun-se said, "This is my first time challenging a survival show where we compete as a group rather than individually. The sense of responsibility feels different when competing as a team compared to individual competitions. As the captain, I felt a strong resolve to lead the team well so that our country can achieve a top-tier ranking."

She further revealed, "In the first round, I didn't know how things would proceed, so I was under immense stress. I couldn't sleep at night and even cried alone." She added, "I had to pull myself together and really gave it my all. Since this program proves everything with numbers, it truly ignited people's competitive spirit. So, carrying the pride of representing South Korea, I worked hard through all five rounds," recalling her intense experience on 'XTL'.

No wonder Noh Hee-young, who served as the owner of the Korean team and is known as 'South Korea's top brand maker', was so impressed. He remarked, "I didn't know Ki Eun-se had such a competitive spirit. She really pushed herself to the limit. She must have been under tremendous stress. Her level of competitiveness was so fierce that it left me in awe." His comments drew laughter from the audience.

Director Lee Hye-ok explained about 'XTL', "We planned this program with a focus on the fact that audiences purchase based on the authenticity and value of sellers. We didn't just invite ordinary sellers; we recruited influential individuals who have fanbases in various countries around the world. However, even though their fanbases and content capabilities are powerful, they don't necessarily succeed in every mission. You will be able to witness growth stories through fierce competition." She confidently added, "This is not just a simple sales competition; there's fun in watching how one person becomes a brand."

When asked about the judges, she emphasized, "There are no separate judges. 'XTL' clearly proves everything with numbers. Rankings are determined by precise figures. Since results come from numbers rather than the production team's judgment, there is no bias or discrimination against the Korean team."

'X The League' will air its first episode on August 2 at 7:50 p.m.

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*This content was translated by AI.