[Official] Jang Yoon-joo of Estim joins hands with Han So-hee of 9Ato.. Expanding fashion and acting synergy

*This content was translated by AI.

Global fashion content creation company Estim has signed a strategic memorandum of understanding (MOU) with 9Ato Entertainment to collaborate in artist management and content development. Through this agreement, the two companies plan to combine their respective expertise and networks to expand the scope of activities for their affiliated artists, jointly explore new business opportunities such as discovering and nurturing newcomers and developing content, and build a long-term business partnership.

First, Estim and 9Ato Entertainment will mutually support each other's artist activities based on their respective strengths. Estim plans to support fashion, advertising, and commerce activities for affiliated artists by collaborating with major actor management agencies, including 9Ato Entertainment, which represents actress Han So-hee, and 935 Entertainment, which represents Namgoong Min.

Collaboration is also being pursued to expand the acting activities of Estim-affiliated artists. By leveraging the expertise and networks of major actor management agencies such as 9Ato Entertainment and 935 Entertainment, the companies plan to identify artists among Estim's talents—such as models and creators—who can expand their scope into acting, and will link them to work casting and acting opportunities.

The two companies are also joining forces to nurture next-generation artists. They will jointly discover promising talents such as rookie models and actors and provide activity opportunities suited to each artist's growth stage by utilizing both parties' networks and infrastructure.

In the content sector, joint projects combining the expertise of both sides will be pursued. In the film and video content field, 9Ato Entertainment's management and content planning capabilities will be combined with Estim's fashion and visual directing expertise to jointly plan and develop new content. Additionally, various collaborations leveraging each company's strengths will be explored, including linking casting for Estim-affiliated artists such as model-actor Jang Yoon-joo.

The scope of cooperation is expected to expand beyond acting and film to include variety shows. Recently, 9Ato Entertainment has strengthened its variety show capabilities by appointing Kim Dong-jun, who previously served as CEO of SM C&C and led MC Management and content business operations. Based on this, the company plans to continue collaboration by supporting variety show activities for Estim-affiliated artists and jointly planning and developing new variety content with Estim. Estim also intends to continuously expand its business scope by concurrently collaborating with specialized partners in each field and enhancing internal capabilities, while organically linking content planning and production with artist activities.

Kim So-yeon, CEO of Estim, stated, "This agreement marks the starting point for connecting the expertise and networks of both companies, focusing on their respective strengths to create greater synergy." She added, "We will actively leverage each other's expertise to broaden artists' activity opportunities and continuously create new collaboration opportunities across content and business."

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*This content was translated by AI.