* Translated by AI

Starnews

[Official] 'Decision Company Representative' Kwang-soo, 28th Generation, Makes Surprise Move to Japan... "Tokyo Office Opens"

Published:

Yoon Sanggeun

*This content was translated by AI.

/Photo provided by Baek Sang-yeop (CEO)
/Photo provided by Baek Sang-yeop (CEO)

Noblie, a leading marriage consulting firm led by Representative Kwang-soo (real name: Baek Sang-yeop), who gained significant attention as a 28th-generation cast member on SBS Plus and ENA's "I Am SOLO," has officially opened its overseas branch, 'Noblie Japan,' in Tokyo. This marks the first time a major decision company in the industry has established an international office, signaling its full-scale entry into the global marriage market.

/Baek Sang-yeop (CEO) demonstrated exceptional sincerity and firm values regarding love through television broadcasts, earning viewers' approval. After the show ended, he was appointed CEO of Noblie and introduced his management philosophy: "We aim to build a company that honestly answers not just whether conditions match, but who one can live with and what kind of life they can share."

The newly opened 'Noblie Japan' offers a specialized Korea-Japan matching service built on Noblie's proprietary premium matching technology developed as an upper-class marriage consulting firm and through a partnership with IBJ, Japan's largest decision company alliance platform.

With the launch of the Tokyo office, Noblie now boasts an overwhelming Korea-Japan member network totaling 150,000 individuals—combining its domestic membership of approximately 45,000 with IBJ's 109,000 members in Japan. The company aims to solidify its position as a global marriage consulting provider that offers broad and sophisticated opportunities for clients seeking connections beyond borders, going beyond simple condition-based matching.

In particular, 'Noblie Japan' has implemented a multi-faceted 1:1 customized care system considering the unique nature of overseas matching. Members will receive meticulous, close support tailored to their contract plans, including not just basic counseling but also in-depth consulting by professional counselors, profile photography and styling advice, on-site interpretation during local blind dates, airport pickup when visiting Korea, and legal assistance for visa and marriage procedures.

Representative Baek Sang-yeop Noh Beul-ri-e (CEO) stated, "Even during my appearance on 'I Am SOLO,' I aimed to create an opportunity for people to reflect on true love and individuals rather than seeking mere popularity." He added, "Marriage is not a choice based solely on matching conditions but a process of building a life direction together. Through the opening of this Tokyo office, we will become the most honest and sincere bridge connecting Korea and Japan in fostering meaningful relationships."

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*This content was translated by AI.

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