'God of Beauty' BTS Jin Leads to Instant Sales No. 1 with LANEIGE Sleeping Mask Campaign... 'Sold-Out Chaos'

*This content was translated by AI.

BTS Jin sparked a sold-out frenzy with LANEIGE's new campaign, showcasing his 'Sold-Out King' status.

Global beauty brand LANEIGE unveiled a new Sleeping Mask campaign featuring Jin on the 14th (Korean time), and the Sleeping Mask immediately rose to No. 1 in sales at the LANEIGE Brand Store upon its release.

On the same day, 'LANEIGE Bouncy & Firm Sleeping Mask' claimed the No. 1 spot in beauty sales volume rankings on Naver's 'Chuseok + Sale' before selling out. The Neo Cushion, which comes with a mini photobook as a gift from Jin, also appeared in the LANEIGE Brand Store sales rankings.

Due to a surge in orders, LANEIGE announced via its brand store that starting on the 15th, the Jin sticker freebie may be replaced with an alternative configuration. The Jin photo sticker sets for Water Sleeping Mask and Cica Sleeping Mask also sold out and were switched to mini photobook gift sets. It is reported that the initial stock, prepared for a week's worth of sales, was almost entirely sold within just one day.

LANEIGE decorated its official SNS header with campaign photos of global ambassador Jin, and LANEIGE's official U.S. Instagram and TikTok accounts released videos of Jin's Bouncy & Firm Hydrogel Eye Patch campaign. The local launch is scheduled for the 17th (local time).

Recently, Jin has caused sold-out chaos with a Gucci (GUCCI) campaign jacket worth 13.32 million won from Hanwha, a LLEGE T-shirt worn during performances, Pink Bean hairbands, and Palm Angels Gallop ponytails.

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*This content was translated by AI.